Abstract
To examine perceived risks and attributes of smart clothing and how they influence attitudes and purchase intentions toward smart clothing, this study compares 300 Korean and 311 American purchasers to find any differences in the innovation-decision process. Analysis of the data indicates that perceived attributes are identifiable as relative advantage/compatibility and complexity factors. The most significant predictor explaining product attitude and purchase intention across the two countries is relative advantage/compatibility, whereas complexity is only significant in predicting attitude toward smart clothing in the U.S. model. Perceived risks among Koreans are generated into psycho/social, economic, time loss, and performance. Americans present five factors, with psychological and social risk dimensions being separate. Psychological and/or social risk and economic risk take on significant roles in explaining relative advantage, whereas different dimensions of perceived risks are associated with complexity across the two nations.These findings imply different marketing strategies for each cultural group.
| Original language | English |
|---|---|
| Pages (from-to) | 259-273 |
| Number of pages | 15 |
| Journal | Clothing and Textiles Research Journal |
| Volume | 27 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2009 Oct 1 |
Fingerprint
All Science Journal Classification (ASJC) codes
- Business, Management and Accounting (miscellaneous)
- Materials Science (miscellaneous)
- Business, Management and Accounting(all)
- Polymers and Plastics
Cite this
}
Comparative analysis of purchase intentions toward smart clothing between Korean and U.S. consumers. / Ko, Eunju; Sung, Heewon; Yun, Hyelim.
In: Clothing and Textiles Research Journal, Vol. 27, No. 4, 01.10.2009, p. 259-273.Research output: Contribution to journal › Article
TY - JOUR
T1 - Comparative analysis of purchase intentions toward smart clothing between Korean and U.S. consumers
AU - Ko, Eunju
AU - Sung, Heewon
AU - Yun, Hyelim
PY - 2009/10/1
Y1 - 2009/10/1
N2 - To examine perceived risks and attributes of smart clothing and how they influence attitudes and purchase intentions toward smart clothing, this study compares 300 Korean and 311 American purchasers to find any differences in the innovation-decision process. Analysis of the data indicates that perceived attributes are identifiable as relative advantage/compatibility and complexity factors. The most significant predictor explaining product attitude and purchase intention across the two countries is relative advantage/compatibility, whereas complexity is only significant in predicting attitude toward smart clothing in the U.S. model. Perceived risks among Koreans are generated into psycho/social, economic, time loss, and performance. Americans present five factors, with psychological and social risk dimensions being separate. Psychological and/or social risk and economic risk take on significant roles in explaining relative advantage, whereas different dimensions of perceived risks are associated with complexity across the two nations.These findings imply different marketing strategies for each cultural group.
AB - To examine perceived risks and attributes of smart clothing and how they influence attitudes and purchase intentions toward smart clothing, this study compares 300 Korean and 311 American purchasers to find any differences in the innovation-decision process. Analysis of the data indicates that perceived attributes are identifiable as relative advantage/compatibility and complexity factors. The most significant predictor explaining product attitude and purchase intention across the two countries is relative advantage/compatibility, whereas complexity is only significant in predicting attitude toward smart clothing in the U.S. model. Perceived risks among Koreans are generated into psycho/social, economic, time loss, and performance. Americans present five factors, with psychological and social risk dimensions being separate. Psychological and/or social risk and economic risk take on significant roles in explaining relative advantage, whereas different dimensions of perceived risks are associated with complexity across the two nations.These findings imply different marketing strategies for each cultural group.
UR - http://www.scopus.com/inward/record.url?scp=70349668996&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=70349668996&partnerID=8YFLogxK
U2 - 10.1177/0887302X08327086
DO - 10.1177/0887302X08327086
M3 - Article
VL - 27
SP - 259
EP - 273
JO - Clothing and Textiles Research Journal
JF - Clothing and Textiles Research Journal
SN - 0887-302X
IS - 4
ER -