Comparative analysis of the use of mobile microblogging and nonmobile online message board for group collaboration

Kyungsub Stephen Choi, Il Im

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Microblogging (e.g., Twitter) used in tandem with a mobile device as one integrated unit is rapidly emerging as the preferred choice for group communication among mobile users. To better understand this phenomenon and leverage its potential, more empirical studies are required. In this study, we empirically examine the saliencies of mobile conversations and user experiences of mobile microblogging via Twitter on a mobile device (TMD), in a comparative analysis including nonmobile online message boards (OMB) by using a participant pool of 423 business students. Mobile-mediated communication is presented as a subdomain of computer-mediated communication and used in describing TMD conversationality. The experiment revealed significant differences in the process-related messages, communication satisfaction, and perceived outcome of TMD small group communication compared to those of OMB. These results imply that Twitter mobile can be an effective group communication tool in an ad hoc dispersed small group setting.

Original languageEnglish
Pages (from-to)112-135
Number of pages24
JournalInternational Journal of Electronic Commerce
Volume19
Issue number4
DOIs
Publication statusPublished - 2015 Jan 1

Fingerprint

Microblogging
Comparative analysis
Twitter
Group communication
Mobile devices
Communication
User experience
Leverage
Integrated
Computer-mediated communication
Experiment
Ad hoc
Empirical study
Business students

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics

Cite this

@article{7c83d5f658f5467d9fc5d101436168b8,
title = "Comparative analysis of the use of mobile microblogging and nonmobile online message board for group collaboration",
abstract = "Microblogging (e.g., Twitter) used in tandem with a mobile device as one integrated unit is rapidly emerging as the preferred choice for group communication among mobile users. To better understand this phenomenon and leverage its potential, more empirical studies are required. In this study, we empirically examine the saliencies of mobile conversations and user experiences of mobile microblogging via Twitter on a mobile device (TMD), in a comparative analysis including nonmobile online message boards (OMB) by using a participant pool of 423 business students. Mobile-mediated communication is presented as a subdomain of computer-mediated communication and used in describing TMD conversationality. The experiment revealed significant differences in the process-related messages, communication satisfaction, and perceived outcome of TMD small group communication compared to those of OMB. These results imply that Twitter mobile can be an effective group communication tool in an ad hoc dispersed small group setting.",
author = "Choi, {Kyungsub Stephen} and Il Im",
year = "2015",
month = "1",
day = "1",
doi = "10.1080/10864415.2015.1029360",
language = "English",
volume = "19",
pages = "112--135",
journal = "International Journal of Electronic Commerce",
issn = "1086-4415",
publisher = "M.E. Sharpe Inc.",
number = "4",

}

Comparative analysis of the use of mobile microblogging and nonmobile online message board for group collaboration. / Choi, Kyungsub Stephen; Im, Il.

In: International Journal of Electronic Commerce, Vol. 19, No. 4, 01.01.2015, p. 112-135.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Comparative analysis of the use of mobile microblogging and nonmobile online message board for group collaboration

AU - Choi, Kyungsub Stephen

AU - Im, Il

PY - 2015/1/1

Y1 - 2015/1/1

N2 - Microblogging (e.g., Twitter) used in tandem with a mobile device as one integrated unit is rapidly emerging as the preferred choice for group communication among mobile users. To better understand this phenomenon and leverage its potential, more empirical studies are required. In this study, we empirically examine the saliencies of mobile conversations and user experiences of mobile microblogging via Twitter on a mobile device (TMD), in a comparative analysis including nonmobile online message boards (OMB) by using a participant pool of 423 business students. Mobile-mediated communication is presented as a subdomain of computer-mediated communication and used in describing TMD conversationality. The experiment revealed significant differences in the process-related messages, communication satisfaction, and perceived outcome of TMD small group communication compared to those of OMB. These results imply that Twitter mobile can be an effective group communication tool in an ad hoc dispersed small group setting.

AB - Microblogging (e.g., Twitter) used in tandem with a mobile device as one integrated unit is rapidly emerging as the preferred choice for group communication among mobile users. To better understand this phenomenon and leverage its potential, more empirical studies are required. In this study, we empirically examine the saliencies of mobile conversations and user experiences of mobile microblogging via Twitter on a mobile device (TMD), in a comparative analysis including nonmobile online message boards (OMB) by using a participant pool of 423 business students. Mobile-mediated communication is presented as a subdomain of computer-mediated communication and used in describing TMD conversationality. The experiment revealed significant differences in the process-related messages, communication satisfaction, and perceived outcome of TMD small group communication compared to those of OMB. These results imply that Twitter mobile can be an effective group communication tool in an ad hoc dispersed small group setting.

UR - http://www.scopus.com/inward/record.url?scp=84944320700&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84944320700&partnerID=8YFLogxK

U2 - 10.1080/10864415.2015.1029360

DO - 10.1080/10864415.2015.1029360

M3 - Article

AN - SCOPUS:84944320700

VL - 19

SP - 112

EP - 135

JO - International Journal of Electronic Commerce

JF - International Journal of Electronic Commerce

SN - 1086-4415

IS - 4

ER -