Comparing the usage behavior and the continuance intention of mobile internet services

Hee Woong Kim, Kee Young Kwahk

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Citations (Scopus)

Abstract

While behavioral researches in IS literature have largely employed intention-based models to predict usage behavior, few research have tried to explore the difference between intention and behavior. This study attempts to fill in this gap by proposing a comprehensive theoretical framework and comparing antecedents' prediction of intention and usage behavior in the same framework. The theoretical framework incorporates rational factors such as cognitive, affective, judgmental components as well as an automatic factor like habit into the research model. Based on the same framework, usage behavior and continuance intention model are developed and compared in the context of mobile Internet services. Through comparison of two models, the comprehensive framework is proposed to be more suitable in predicting usage behavior than continuance intention. By identifying the different influences of determinants which drive usage behavior and continuance intention, the results of this study have thus helped advance IS theory and offered insights for mobile Internet services practitioners.

Original languageEnglish
Title of host publication8th World Congress on the Management of e-Business, WCMeB 2007 - Conference Proceedings
DOIs
Publication statusPublished - 2007 Dec 1
Event8th World Congress on the Management of eBusiness, WCMeB 2007 - Toronto, ON, Canada
Duration: 2007 Jul 112007 Jul 13

Publication series

Name8th World Congress on the Management of e-Business, WCMeB 2007 - Conference Proceedings

Other

Other8th World Congress on the Management of eBusiness, WCMeB 2007
CountryCanada
CityToronto, ON
Period07/7/1107/7/13

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All Science Journal Classification (ASJC) codes

  • Computer Science(all)
  • Computer Networks and Communications

Cite this

Kim, H. W., & Kwahk, K. Y. (2007). Comparing the usage behavior and the continuance intention of mobile internet services. In 8th World Congress on the Management of e-Business, WCMeB 2007 - Conference Proceedings [4285314] (8th World Congress on the Management of e-Business, WCMeB 2007 - Conference Proceedings). https://doi.org/10.1109/WCMEB.2007.98