Comparison of benefits of radio frequency identification: Implications for business strategic performance in the U.S. and Korean retailers

Eun Young Kim, Eunju Ko, Hae Jung Kim, Chang E. Koh

Research output: Contribution to journalArticlepeer-review

33 Citations (Scopus)

Abstract

This study explores a model to compare the benefits of RFID technology on supply chain management by focusing on retail industry. A path model was estimated to examine structural relationships among technological infrastructure, RFID benefits, and business strategic performance in the U.S. (n = 70) and Korean samples (n = 87). Result showed that technological infrastructure was required to more improve inventory management, store operation and demand management, leading to business strategic performance. Especially, data system automation was perceived as a prerequisite for improving inventory management for both countries. Hardware/software application was significantly related to the RFID benefit of inventory management for U.S. retailers, whereas, it was related to the benefits of efficient store operation and demand management for Korean retailers. Business strategic performance was significantly determined by RFID benefit factors (e.g., inventory management and demand management) for U.S. retailers and Korean retailers. The managerial implication for business to business strategic performance in the U.S. and Korean retail industries was discussed from a retailer's perspective.

Original languageEnglish
Pages (from-to)797-806
Number of pages10
JournalIndustrial Marketing Management
Volume37
Issue number7
DOIs
Publication statusPublished - 2008 Oct

All Science Journal Classification (ASJC) codes

  • Marketing

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