Conceptual Framework for Startup Enterprise Evaluation: Value of the Trust and Soft Information

Hyuk Ho, Seong Bin Jeong, Bong Gyou Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The purpose of this study is to suggest ICT based conceptual evaluation model for the investors when to review the startup business. In regards, the conceptual model tried to emphasize the trust network among multi-stakeholders. Since ICT enables all businesses in real time through online channel, building the trust issues has been crucially raised. Under the digital paradigm, Industry 4.0 that maximize the automation and connectivity of information through internet invigorates the Startup business. ICT based startup has latent power of realizing the all digital convergence ideas. However, the possibilities of business succeed are not sufficient information to the investors. While there have been enterprisers achieved huge steps such as Uber, Xiaomi and AirBnB, still large number of startups have been trouble inviting funds for business. The study suggests the issues among startup companies facing the hardness in raising funds. The main issue of soft information is difficulty in analytic such as hard information. This matters to startup enterprise to obtain future funding from Venture Capital (VC) or angel investment. Existing indicators when VC or angel investments to decide investment are mainly centered to hard information (financial circumstance, market condition). Since startup enterprise has no sufficient records of hard information in the beginning, existing indicators need to be revised. Thus the value of startup enterprise should be reviewed based on future performances and capability which can be considered as soft information. In this research, preceding research and case analysis on soft information can be used in decision making process. Research found that data analysis based on SNS and Screen scraping technology in financial institution may transform soft information to objective indicator.

Original languageEnglish
Title of host publicationProceedings - Asia-Pacific World Congress on Computer Science and Engineering 2016 and Asia-Pacific World Congress on Engineering 2016, APWC on CSE/APWCE 2016
EditorsA B M Shawkat Ali, Kabir Mamun, Mohammed Arif Khan
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages181-186
Number of pages6
ISBN (Electronic)9781509057535
DOIs
Publication statusPublished - 2017 Jun 6
Event2016 Asia-Pacific World Congress on Computer Science and Engineering and Asia-Pacific World Congress on Engineering, APWC on CSE/APWCE 2016 - Nadi, Fiji
Duration: 2016 Dec 42016 Dec 6

Other

Other2016 Asia-Pacific World Congress on Computer Science and Engineering and Asia-Pacific World Congress on Engineering, APWC on CSE/APWCE 2016
CountryFiji
CityNadi
Period16/12/416/12/6

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All Science Journal Classification (ASJC) codes

  • Hardware and Architecture
  • Computer Science (miscellaneous)
  • Software
  • Control and Systems Engineering

Cite this

Ho, H., Jeong, S. B., & Lee, B. G. (2017). Conceptual Framework for Startup Enterprise Evaluation: Value of the Trust and Soft Information. In A. B. M. S. Ali, K. Mamun, & M. A. Khan (Eds.), Proceedings - Asia-Pacific World Congress on Computer Science and Engineering 2016 and Asia-Pacific World Congress on Engineering 2016, APWC on CSE/APWCE 2016 (pp. 181-186). [7941958] Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/APWC-on-CSE.2016.038