Conjoint analysis for intellectual property education

Min Seok Mok, So Young Sohn, Yong Han Ju

Research output: Contribution to journalArticlepeer-review

19 Citations (Scopus)


As the knowledge economy rapidly increases, intangible assets are more valuable to businesses and valuing them attracts much research from the field of technology management. Intangible assets include intellectual capital and intellectual property. To ensure that science students have the skills that match the information resources they will use as professionals, patent searching must become part of their information literacy instruction. This article is to design guidelines for intellectual property (IP) education from the perspective of the researchers and employees in university, private and public institution researchers and others. Applying conjoint analysis, this study shows not only the relative importance of the attributes related to IP education but also the most important conditions of the education. It is expected that this study may help to develop IP curricula in academia in Korea and elsewhere.

Original languageEnglish
Pages (from-to)129-134
Number of pages6
JournalWorld Patent Information
Issue number2
Publication statusPublished - 2010 Jun

Bibliographical note

Funding Information:
This work (research) is financially supported by the Ministry of Knowledge Economy (MKE) and Korea Institute for Advancement in Technology (KIAT) through the Workforce Development Program in Strategic Technology.

All Science Journal Classification (ASJC) codes

  • Bioengineering
  • Renewable Energy, Sustainability and the Environment
  • Fuel Technology
  • Energy Engineering and Power Technology
  • Computer Science Applications
  • Process Chemistry and Technology
  • Library and Information Sciences


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