Conjoint analysis for IPTV service

Jiwoong Song; Taewon Jang; So Young Sohn

doi:10.1016/j.eswa.2008.11.016

Conjoint analysis for IPTV service

Jiwoong Song, Taewon Jang, So Young Sohn

Department of Industrial Engineering

Research output: Contribution to journal › Article › peer-review

27 Citations (Scopus)

Abstract

Given the upcoming introduction of IPTV service in Korea, it is necessary to develop business models and marketing strategies to improve customer satisfaction and succeed in market competition. We use conjoint analysis to estimate customer preferences and the relative importance of service factors. Based on results from total customers' and clustered customers' service preferences, we propose marketing strategies for service providers.

Original language	English
Pages (from-to)	7860-7864
Number of pages	5
Journal	Expert Systems with Applications
Volume	36
Issue number	4
DOIs	https://doi.org/10.1016/j.eswa.2008.11.016
Publication status	Published - 2009 May

All Science Journal Classification (ASJC) codes

Engineering(all)
Computer Science Applications
Artificial Intelligence

Access to Document

10.1016/j.eswa.2008.11.016

Cite this

@article{d5eeac126713468d8c89b470199b2d47,

title = "Conjoint analysis for IPTV service",

abstract = "Given the upcoming introduction of IPTV service in Korea, it is necessary to develop business models and marketing strategies to improve customer satisfaction and succeed in market competition. We use conjoint analysis to estimate customer preferences and the relative importance of service factors. Based on results from total customers' and clustered customers' service preferences, we propose marketing strategies for service providers.",

author = "Jiwoong Song and Taewon Jang and Sohn, {So Young}",

year = "2009",

month = may,

doi = "10.1016/j.eswa.2008.11.016",

language = "English",

volume = "36",

pages = "7860--7864",

journal = "Expert Systems with Applications",

issn = "0957-4174",

publisher = "Elsevier Limited",

number = "4",

}

TY - JOUR

T1 - Conjoint analysis for IPTV service

AU - Song, Jiwoong

AU - Jang, Taewon

AU - Sohn, So Young

PY - 2009/5

Y1 - 2009/5

N2 - Given the upcoming introduction of IPTV service in Korea, it is necessary to develop business models and marketing strategies to improve customer satisfaction and succeed in market competition. We use conjoint analysis to estimate customer preferences and the relative importance of service factors. Based on results from total customers' and clustered customers' service preferences, we propose marketing strategies for service providers.

AB - Given the upcoming introduction of IPTV service in Korea, it is necessary to develop business models and marketing strategies to improve customer satisfaction and succeed in market competition. We use conjoint analysis to estimate customer preferences and the relative importance of service factors. Based on results from total customers' and clustered customers' service preferences, we propose marketing strategies for service providers.

UR - http://www.scopus.com/inward/record.url?scp=60249091141&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=60249091141&partnerID=8YFLogxK

U2 - 10.1016/j.eswa.2008.11.016

DO - 10.1016/j.eswa.2008.11.016

M3 - Article

AN - SCOPUS:60249091141

VL - 36

SP - 7860

EP - 7864

JO - Expert Systems with Applications

JF - Expert Systems with Applications

SN - 0957-4174

IS - 4

ER -

Conjoint analysis for IPTV service

Abstract

All Science Journal Classification (ASJC) codes

Access to Document

Other files and links

Fingerprint

Cite this