Abstract
Given the upcoming introduction of IPTV service in Korea, it is necessary to develop business models and marketing strategies to improve customer satisfaction and succeed in market competition. We use conjoint analysis to estimate customer preferences and the relative importance of service factors. Based on results from total customers' and clustered customers' service preferences, we propose marketing strategies for service providers.
Original language | English |
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Pages (from-to) | 7860-7864 |
Number of pages | 5 |
Journal | Expert Systems with Applications |
Volume | 36 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2009 May |
All Science Journal Classification (ASJC) codes
- Engineering(all)
- Computer Science Applications
- Artificial Intelligence