Conjoint and WTP analyses of future mobile phones for digital convergence

Hye Jin Jeon, Min Soo Kim, So Young Sohn

Research output: Contribution to journalArticle

13 Citations (Scopus)

Abstract

Digital convergence for mobile phones is a hot issue. This study considers future development of mobile phones with a view toward consumers' usage and the amount they are willing to pay. In order to select preferable convergence technology, we utilize convergence concepts such as absorption, blending, and combination. The result of conjoint analysis shows that a preference for convergence technology will involve computing, media, navigation, and imaging. However, only the computing attribute increases consumers' willingness to pay. Our study results contribute to product planning and commercialization of innovative mobile phones.

Original languageEnglish
Pages (from-to)457-465
Number of pages9
JournalTechnological Forecasting and Social Change
Volume77
Issue number3
DOIs
Publication statusPublished - 2010 Mar 1

Fingerprint

Cell Phones
Mobile phones
Technology
Navigation
Imaging techniques
Planning
Willingness-to-pay
Mobile phone

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Applied Psychology
  • Management of Technology and Innovation

Cite this

@article{50f79df8edb14997b48b74359a633eb8,
title = "Conjoint and WTP analyses of future mobile phones for digital convergence",
abstract = "Digital convergence for mobile phones is a hot issue. This study considers future development of mobile phones with a view toward consumers' usage and the amount they are willing to pay. In order to select preferable convergence technology, we utilize convergence concepts such as absorption, blending, and combination. The result of conjoint analysis shows that a preference for convergence technology will involve computing, media, navigation, and imaging. However, only the computing attribute increases consumers' willingness to pay. Our study results contribute to product planning and commercialization of innovative mobile phones.",
author = "Jeon, {Hye Jin} and Kim, {Min Soo} and Sohn, {So Young}",
year = "2010",
month = "3",
day = "1",
doi = "10.1016/j.techfore.2009.10.010",
language = "English",
volume = "77",
pages = "457--465",
journal = "Technological Forecasting and Social Change",
issn = "0040-1625",
publisher = "Elsevier Inc.",
number = "3",

}

Conjoint and WTP analyses of future mobile phones for digital convergence. / Jeon, Hye Jin; Kim, Min Soo; Sohn, So Young.

In: Technological Forecasting and Social Change, Vol. 77, No. 3, 01.03.2010, p. 457-465.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Conjoint and WTP analyses of future mobile phones for digital convergence

AU - Jeon, Hye Jin

AU - Kim, Min Soo

AU - Sohn, So Young

PY - 2010/3/1

Y1 - 2010/3/1

N2 - Digital convergence for mobile phones is a hot issue. This study considers future development of mobile phones with a view toward consumers' usage and the amount they are willing to pay. In order to select preferable convergence technology, we utilize convergence concepts such as absorption, blending, and combination. The result of conjoint analysis shows that a preference for convergence technology will involve computing, media, navigation, and imaging. However, only the computing attribute increases consumers' willingness to pay. Our study results contribute to product planning and commercialization of innovative mobile phones.

AB - Digital convergence for mobile phones is a hot issue. This study considers future development of mobile phones with a view toward consumers' usage and the amount they are willing to pay. In order to select preferable convergence technology, we utilize convergence concepts such as absorption, blending, and combination. The result of conjoint analysis shows that a preference for convergence technology will involve computing, media, navigation, and imaging. However, only the computing attribute increases consumers' willingness to pay. Our study results contribute to product planning and commercialization of innovative mobile phones.

UR - http://www.scopus.com/inward/record.url?scp=75849154507&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=75849154507&partnerID=8YFLogxK

U2 - 10.1016/j.techfore.2009.10.010

DO - 10.1016/j.techfore.2009.10.010

M3 - Article

AN - SCOPUS:75849154507

VL - 77

SP - 457

EP - 465

JO - Technological Forecasting and Social Change

JF - Technological Forecasting and Social Change

SN - 0040-1625

IS - 3

ER -