Considering cultural differences with the use of twitter on a mobile communication device under a dispersed group collaboration context

Kyungsub S. Choi, Il Im

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The impact of technology on society is clear and profound, but the influence of society on technology is more subtle. The wave of social media on mobile communication devices has hit the shores of many countries. However, the influence of culture on these technologies is less obvious. This is an empirical study about Twitter on a mobile communication device (TMCD) used in group collaboration, undertaken to ascertain and gauge the user group's subtler exhibitions and behaviors from two opposite cultures: western and eastern. To outline TMCD impact on group communication, a baseline of online message board (OMB), a common form of computer-mediated communication (CMC), is used in a comparative analysis. A total of 167 MBA and undergraduate students from the United States and South Korea representing western and eastern cultures participated this experiment. This study revealed a mixed result in the cultural difference between the two countries. In the TMCD category, the Korean groups exhibited 1) a significantly higher number of initiatory tweets and 2) a significantly higher number of tweets promoting group harmony by virtue of their agreement with each other. But the Korean groups failed to exhibit 1) a significantly higher number of friendly tweets, and 2) a significantly high level of pro-activeness by tweeting more to each other to accomplish the given task than the U.S. groups. The data analysis result and discussion are provided.

Original languageEnglish
Title of host publication18th Americas Conference on Information Systems 2012, AMCIS 2012
Pages4375-4385
Number of pages11
Publication statusPublished - 2012 Dec 1
Event18th Americas Conference on Information Systems 2012, AMCIS 2012 - Seattle, WA, United States
Duration: 2012 Aug 92012 Aug 12

Publication series

Name18th Americas Conference on Information Systems 2012, AMCIS 2012
Volume6

Other

Other18th Americas Conference on Information Systems 2012, AMCIS 2012
CountryUnited States
CitySeattle, WA
Period12/8/912/8/12

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems
  • Library and Information Sciences

Fingerprint Dive into the research topics of 'Considering cultural differences with the use of twitter on a mobile communication device under a dispersed group collaboration context'. Together they form a unique fingerprint.

  • Cite this

    Choi, K. S., & Im, I. (2012). Considering cultural differences with the use of twitter on a mobile communication device under a dispersed group collaboration context. In 18th Americas Conference on Information Systems 2012, AMCIS 2012 (pp. 4375-4385). (18th Americas Conference on Information Systems 2012, AMCIS 2012; Vol. 6).