Consumer behavior in green marketing for luxury brand: A cross-cultural study of US, Japan and Korea

Eunju Ko, Jina Park, Sookhyun Kim

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)319-333
Number of pages15
JournalJournal of Global Academy of Marketing Science
Volume20
Issue number4
DOIs
Publication statusPublished - 2010

Cite this

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title = "Consumer behavior in green marketing for luxury brand: A cross-cultural study of US, Japan and Korea",
author = "Eunju Ko and Jina Park and Sookhyun Kim",
year = "2010",
doi = "10.1080/12297119.2010.9707436",
language = "English",
volume = "20",
pages = "319--333",
journal = "Journal of Global Academy of Marketing Science",
issn = "1229-7119",
publisher = "Taylor & Francis",
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Consumer behavior in green marketing for luxury brand: A cross-cultural study of US, Japan and Korea. / Ko, Eunju; Park, Jina; Kim, Sookhyun .

In: Journal of Global Academy of Marketing Science, Vol. 20, No. 4, 2010, p. 319-333.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Consumer behavior in green marketing for luxury brand: A cross-cultural study of US, Japan and Korea

AU - Ko, Eunju

AU - Park, Jina

AU - Kim, Sookhyun

PY - 2010

Y1 - 2010

U2 - 10.1080/12297119.2010.9707436

DO - 10.1080/12297119.2010.9707436

M3 - Article

VL - 20

SP - 319

EP - 333

JO - Journal of Global Academy of Marketing Science

JF - Journal of Global Academy of Marketing Science

SN - 1229-7119

IS - 4

ER -