Consumer behavior in green marketing for luxury brand: A cross-cultural study of US, Japan and Korea

Eunju Ko, Jina Park, Sookhyun Kim

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	319-333
Number of pages	15
Journal	Journal of Global Academy of Marketing Science
Volume	20
Issue number	4
DOIs	https://doi.org/10.1080/12297119.2010.9707436
Publication status	Published - 2010

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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author = "Eunju Ko and Jina Park and Sookhyun Kim",

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AU - Park, Jina

AU - Kim, Sookhyun

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