Consumer behavior in green marketing for luxury brand: A cross-cultural study of US, Japan and Korea

Eunju Ko, Jina Park, Sookhyun Kim

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)319-333
Number of pages15
JournalJournal of Global Academy of Marketing Science
Volume20
Issue number4
DOIs
Publication statusPublished - 2010

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