Consumer perception of a new convergence product: A theoretical and empirical approach

Misuk Lee, Youngsang Cho

Research output: Contribution to journalArticle

3 Citations (Scopus)


The purpose of this study is to develop a new framework for the market analysis of new convergence products based on their attributes and consumer utility. We propose a theoretical model to analyze the effect of convergence products on existing markets, and categorize convergence products into three types and derive the consumer demand for each type. We empirically apply our theoretical model to analyze the Internet Protocol Television service in South Korea. This study might provide meaningful implications for the demand analysis of new convergence products in that it approaches the phenomenon of technological convergence from product and market perspectives.

Original languageEnglish
Pages (from-to)312-321
Number of pages10
JournalTechnological Forecasting and Social Change
Publication statusPublished - 2015 Mar 1


All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Applied Psychology
  • Management of Technology and Innovation

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