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Consumer perceptions of product creativity, coolness, value and attitude
Subin Im
, Subodh Bhat, Yikuan Lee
Department of Business Administration
Research output
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Contribution to journal
›
Article
›
peer-review
90
Citations (Scopus)
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Psychology
Novelty
100%
Attitudes
80%
Research
40%
Creativity Research
20%
Consumer Attitude
20%