Consumer Preferences for Size Description Systems of Men's and Women's Apparel

JONGSUK CHUN‐YOON, CYNTHIA R. JASPER

Research output: Contribution to journalArticlepeer-review

23 Citations (Scopus)

Abstract

This investigation of consumers' preferences for various size description systems includes a survey of 332 men and women who assessed various sizing systems for men's and women's apparel. Subjects, in general, prefer size labels (or tags) indicating body measurements as opposed to those that did not. Preferences among six size description systems differ significantly. Subjects strongly prefer the most informative size description system over the system currently used in the United States for women's ready‐to‐wear garments. Consumers prefer a sizing system that features both pictograms and key body dimensions rather than one that uses key dimensions alone.

Original languageEnglish
Pages (from-to)429-441
Number of pages13
JournalJournal of Consumer Affairs
Volume29
Issue number2
DOIs
Publication statusPublished - 1995

All Science Journal Classification (ASJC) codes

  • Sociology and Political Science
  • Economics, Econometrics and Finance(all)

Fingerprint Dive into the research topics of 'Consumer Preferences for Size Description Systems of Men's and Women's Apparel'. Together they form a unique fingerprint.

Cite this