Consumer Sovereignty in Healthcare

Fact or Fiction?

Joseph J. Sirgy, Dongjin Lee, Grace B. Yu

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

We pose the question: Is consumer sovereignty in the healthcare market fact or fiction? Consumer sovereignty in healthcare implies that society benefits at large when healthcare organizations compete to develop high quality healthcare products while reducing the cost of doing business (reflected in low prices), and when consumers choose wisely among healthcare products by purchasing those high quality products at low prices. We develop a theoretical model that encourages systematic empirical research to investigate whether consumer sovereignty in healthcare is fact or fiction. In doing so, we develop a series of theoretical propositions that may demonstrate that consumer sovereignty is more fiction than fact. Specifically, healthcare consumers lack the ability, motivation, and opportunity to choose healthcare products that are high in quality and low in price. Similarly, healthcare firms lack the ability, motivation, and opportunity to compete in ways to develop and market higher quality products at lower prices.

Original languageEnglish
Pages (from-to)459-474
Number of pages16
JournalJournal of Business Ethics
Volume101
Issue number3
DOIs
Publication statusPublished - 2011 Jul 1

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sovereignty
lack
market
ability
Consumer Sovereignty
Fiction
Healthcare
Consumer sovereignty
empirical research
firm
costs

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Business, Management and Accounting(all)
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Law

Cite this

Sirgy, Joseph J. ; Lee, Dongjin ; Yu, Grace B. / Consumer Sovereignty in Healthcare : Fact or Fiction?. In: Journal of Business Ethics. 2011 ; Vol. 101, No. 3. pp. 459-474.
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Consumer Sovereignty in Healthcare : Fact or Fiction? / Sirgy, Joseph J.; Lee, Dongjin; Yu, Grace B.

In: Journal of Business Ethics, Vol. 101, No. 3, 01.07.2011, p. 459-474.

Research output: Contribution to journalArticle

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