Contextual factors surrounding reputation damage with potential implications for reputation repair

Mooweon Rhee, Michael E. Valdez

Research output: Contribution to journalReview article

144 Citations (Scopus)

Abstract

We explore the contextual factors surrounding reputation damage and their potential implications for reputation repair. We propose a model that examines how (1) the multidimensional property of reputation, (2) organizational age, (3) the diversity of market segments served by the organization, and (4) third parties influence a firm's perceived capability to cope with a reputation-damaging event and the external visibility of the event, which, in turn, determine the difficulty of the firm's reputation-repairing activities.

Original languageEnglish
Pages (from-to)146-168
Number of pages23
JournalAcademy of Management Review
Volume34
Issue number1
DOIs
Publication statusPublished - 2009 Jan

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)
  • Strategy and Management
  • Management of Technology and Innovation

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