Corporate sustainability efforts and e-WOM intentions in social platforms

Chang Suk Choi; Yoon Na Cho; Eunju Ko; Sang Jin Kim; Kyung Hoon Kim; Matthew E. Sarkees

doi:10.1080/02650487.2019.1613858

Corporate sustainability efforts and e-WOM intentions in social platforms

Chang Suk Choi, Yoon Na Cho, Eunju Ko, Sang Jin Kim, Kyung Hoon Kim, Matthew E. Sarkees

Department of Clothing and Textiles

Research output: Contribution to journal › Article › peer-review

13 Citations (Scopus)

Abstract

The current study adopts service dominant logic to examine how consumers react to social platforms that communicate corporate sustainability efforts. The results suggest a positive connection between corporate sustainability efforts and evaluation of e-service quality as well as between corporate sustainability efforts and e-WOM. We also find that corporate sustainability efforts encourage consumers to spread positive e-WOM on a platform that provides useful information and that is well-designed. This study extends our understanding of corporate sustainability efforts by applying service dominant logic toward an explanation of consumer evaluation and e-WOM.

Original language	English
Pages (from-to)	1224-1239
Number of pages	16
Journal	International Journal of Advertising
Volume	38
Issue number	8
DOIs	https://doi.org/10.1080/02650487.2019.1613858
Publication status	Published - 2019 Nov 17

Bibliographical note

Funding Information:
This work was supported by the National Research Foundation of Korea (NRF) grant funded by the Korea government (MSIP) (No.2015R1A2A2A04005218).

Publisher Copyright:
© 2019, © 2019 Advertising Association.

All Science Journal Classification (ASJC) codes

Communication
Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1080/02650487.2019.1613858

Cite this

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AU - Sarkees, Matthew E.

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Corporate sustainability efforts and e-WOM intentions in social platforms

Abstract

Bibliographical note

All Science Journal Classification (ASJC) codes

UN SDGs

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