Cultural dimensions for user experience: Cross-country and cross-product analysis of users' cultural characteristics

Inseong Lee, Gi Woong Choi, Jinwoo Kim, Solyung Kim, Kiho Lee, Daniel Kim, Myunghee Han, Seung Yong Park, Yongil An

Research output: Chapter in Book/Report/Conference proceedingConference contribution

19 Citations (Scopus)

Abstract

The quality of user experience is intricately related to the users' cultural characteristics. However, not many studies have dealt with important cultural characteristics which are closely related to user experience. The main goals of this study are to identify important cultural dimensions that are closely related to the user experience of consumer electronic products and to measure them in different countries with different products. Contextual inquiries and online surveys were conducted in four different countries: the United States, Germany, Russia, and Korea. The study was participated by users of four different consumer electronic products: cellular phones, MP3 players, LCD-TVs, and refrigerators. The study identified ten cultural dimensions that were important to the user experience of consumer electronics. The cultural dimensions were also found to vary across the four different countries and four different products. This paper concludes with a discussion of the study's implications and its limitations.

Original languageEnglish
Title of host publicationProceedings of the 22nd British HCI Group Annual Conference on People and Computers
Subtitle of host publicationCulture, Creativity, Interaction, BCS HCI 2008
PublisherBritish Computer Society
Pages3-12
Number of pages10
ISBN (Electronic)9781906124045
DOIs
Publication statusPublished - 2008
Event22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008 - Liverpool, United Kingdom
Duration: 2008 Sep 12008 Sep 5

Publication series

NameProceedings of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008
Volume1

Other

Other22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008
CountryUnited Kingdom
CityLiverpool
Period08/9/108/9/5

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Human-Computer Interaction

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    Lee, I., Choi, G. W., Kim, J., Kim, S., Lee, K., Kim, D., Han, M., Park, S. Y., & An, Y. (2008). Cultural dimensions for user experience: Cross-country and cross-product analysis of users' cultural characteristics. In Proceedings of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008 (pp. 3-12). (Proceedings of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008; Vol. 1). British Computer Society. https://doi.org/10.14236/ewic/hci2008.1