Cultural dimensions for user experience: Cross-country and cross-product analysis of users' cultural characteristics

Inseong Lee; Gi Woong Choi; Jinwoo Kim; Solyung Kim; Kiho Lee; Daniel Kim; Myunghee Han; Seung Yong Park; Yongil An

doi:10.14236/ewic/hci2008.1

Cultural dimensions for user experience: Cross-country and cross-product analysis of users' cultural characteristics

Inseong Lee, Gi Woong Choi, Jinwoo Kim, Solyung Kim, Kiho Lee, Daniel Kim, Myunghee Han, Seung Yong Park, Yongil An

Department of Business Administration

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

19 Citations (Scopus)

Abstract

The quality of user experience is intricately related to the users' cultural characteristics. However, not many studies have dealt with important cultural characteristics which are closely related to user experience. The main goals of this study are to identify important cultural dimensions that are closely related to the user experience of consumer electronic products and to measure them in different countries with different products. Contextual inquiries and online surveys were conducted in four different countries: the United States, Germany, Russia, and Korea. The study was participated by users of four different consumer electronic products: cellular phones, MP3 players, LCD-TVs, and refrigerators. The study identified ten cultural dimensions that were important to the user experience of consumer electronics. The cultural dimensions were also found to vary across the four different countries and four different products. This paper concludes with a discussion of the study's implications and its limitations.

Original language	English
Title of host publication	Proceedings of the 22nd British HCI Group Annual Conference on People and Computers
Subtitle of host publication	Culture, Creativity, Interaction, BCS HCI 2008
Publisher	British Computer Society
Pages	3-12
Number of pages	10
ISBN (Electronic)	9781906124045
DOIs	https://doi.org/10.14236/ewic/hci2008.1
Publication status	Published - 2008
Event	22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008 - Liverpool, United Kingdom Duration: 2008 Sep 1 → 2008 Sep 5

Publication series

Name	Proceedings of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008
Volume	1

Other

Other	22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008
Country	United Kingdom
City	Liverpool
Period	08/9/1 → 08/9/5

All Science Journal Classification (ASJC) codes

Computer Networks and Communications
Human-Computer Interaction

Access to Document

10.14236/ewic/hci2008.1

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Lee, I., Choi, G. W., Kim, J., Kim, S., Lee, K., Kim, D., Han, M., Park, S. Y., & An, Y. (2008). Cultural dimensions for user experience: Cross-country and cross-product analysis of users' cultural characteristics. In Proceedings of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008 (pp. 3-12). (Proceedings of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008; Vol. 1). British Computer Society. https://doi.org/10.14236/ewic/hci2008.1

Lee, Inseong ; Choi, Gi Woong ; Kim, Jinwoo ; Kim, Solyung ; Lee, Kiho ; Kim, Daniel ; Han, Myunghee ; Park, Seung Yong ; An, Yongil. / Cultural dimensions for user experience : Cross-country and cross-product analysis of users' cultural characteristics. Proceedings of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008. British Computer Society, 2008. pp. 3-12 (Proceedings of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008).

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abstract = "The quality of user experience is intricately related to the users' cultural characteristics. However, not many studies have dealt with important cultural characteristics which are closely related to user experience. The main goals of this study are to identify important cultural dimensions that are closely related to the user experience of consumer electronic products and to measure them in different countries with different products. Contextual inquiries and online surveys were conducted in four different countries: the United States, Germany, Russia, and Korea. The study was participated by users of four different consumer electronic products: cellular phones, MP3 players, LCD-TVs, and refrigerators. The study identified ten cultural dimensions that were important to the user experience of consumer electronics. The cultural dimensions were also found to vary across the four different countries and four different products. This paper concludes with a discussion of the study's implications and its limitations.",

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Lee, I, Choi, GW, Kim, J, Kim, S, Lee, K, Kim, D, Han, M, Park, SY & An, Y 2008, Cultural dimensions for user experience: Cross-country and cross-product analysis of users' cultural characteristics. in Proceedings of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008. Proceedings of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008, vol. 1, British Computer Society, pp. 3-12, 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008, Liverpool, United Kingdom, 08/9/1. https://doi.org/10.14236/ewic/hci2008.1

Cultural dimensions for user experience : Cross-country and cross-product analysis of users' cultural characteristics. / Lee, Inseong; Choi, Gi Woong; Kim, Jinwoo; Kim, Solyung; Lee, Kiho; Kim, Daniel; Han, Myunghee; Park, Seung Yong; An, Yongil.

Proceedings of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008. British Computer Society, 2008. p. 3-12 (Proceedings of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008; Vol. 1).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Lee I, Choi GW, Kim J, Kim S, Lee K, Kim D et al. Cultural dimensions for user experience: Cross-country and cross-product analysis of users' cultural characteristics. In Proceedings of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008. British Computer Society. 2008. p. 3-12. (Proceedings of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction, BCS HCI 2008). https://doi.org/10.14236/ewic/hci2008.1