Cultural Distance and Foreign Drama Enjoyment: Perceived Novelty and Identification with Characters

Young Min Baek, Hye Min Kim

Research output: Contribution to journalArticle

Abstract

This study employs a cross-cultural perspective to examine how local audiences perceive and enjoy foreign dramas and how this psychological process differs depending on the cultural distance between the media and the viewing audience. Using a convenience sample of young Korean college students, this study, as predicted by cultural discount theory, shows that cultural distance decreases Korean audiences’ perceived identification with dramatic characters, which erodes their enjoyment of foreign dramas. Unlike cultural discount theory, however, cultural distance arouses Korean audiences’ perception of novelty, which heightens their enjoyment of foreign dramas. This study discusses the theoretical and practical implications of these findings, as well as their potential limitations.

Original languageEnglish
Pages (from-to)527-546
Number of pages20
JournalJournal of Broadcasting and Electronic Media
Volume60
Issue number3
DOIs
Publication statusPublished - 2016 Jul 2

All Science Journal Classification (ASJC) codes

  • Communication

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