Abstract
Little is known about how culture affects users' perceptions and beliefs after they have adopted an information technology (IT). This study constructed and verified a research model, based on interaction theory and the cultural lens model, that focuses on the relationship between users' cultural profiles and post-adoption beliefs in the context of the mobile Internet. The results of large-scale on-line surveys in Korea, Hong Kong, and Taiwan indicate that four cultural factors-uncertainty avoidance, individualism, contextuality, and time perception-have a significant influence on users' post-adoption perceptions of mobile Internet services.
| Original language | English |
|---|---|
| Pages (from-to) | 11-51 |
| Number of pages | 41 |
| Journal | International Journal of Electronic Commerce |
| Volume | 11 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2007 Jun 1 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Economics and Econometrics
Fingerprint Dive into the research topics of 'Culture-technology fit: Effects of cultural characteristics on the post-adoption beliefs of mobile internet users'. Together they form a unique fingerprint.
Cite this
Lee, I., Choi, B., Kim, J., & Hong, S. J. (2007). Culture-technology fit: Effects of cultural characteristics on the post-adoption beliefs of mobile internet users. International Journal of Electronic Commerce, 11(4), 11-51. https://doi.org/10.2753/JEC1086-4415110401