Culture-technology fit: Effects of cultural characteristics on the post-adoption beliefs of mobile internet users

Inseong Lee, Boreum Choi, Jinwoo Kim, Se Joon Hong

Research output: Contribution to journalArticle

169 Citations (Scopus)

Abstract

Little is known about how culture affects users' perceptions and beliefs after they have adopted an information technology (IT). This study constructed and verified a research model, based on interaction theory and the cultural lens model, that focuses on the relationship between users' cultural profiles and post-adoption beliefs in the context of the mobile Internet. The results of large-scale on-line surveys in Korea, Hong Kong, and Taiwan indicate that four cultural factors-uncertainty avoidance, individualism, contextuality, and time perception-have a significant influence on users' post-adoption perceptions of mobile Internet services.

Original languageEnglish
Pages (from-to)11-51
Number of pages41
JournalInternational Journal of Electronic Commerce
Volume11
Issue number4
DOIs
Publication statusPublished - 2007 Jun 1

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics

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