Culture-technology fit: Effects of cultural characteristics on the post-adoption beliefs of mobile internet users

Inseong Lee; Boreum Choi; Jinwoo Kim; Se Joon Hong

doi:10.2753/JEC1086-4415110401

Culture-technology fit: Effects of cultural characteristics on the post-adoption beliefs of mobile internet users

Inseong Lee, Boreum Choi, Jinwoo Kim, Se Joon Hong

Department of Business Administration

Research output: Contribution to journal › Article › peer-review

172 Citations (Scopus)

Abstract

Little is known about how culture affects users' perceptions and beliefs after they have adopted an information technology (IT). This study constructed and verified a research model, based on interaction theory and the cultural lens model, that focuses on the relationship between users' cultural profiles and post-adoption beliefs in the context of the mobile Internet. The results of large-scale on-line surveys in Korea, Hong Kong, and Taiwan indicate that four cultural factors-uncertainty avoidance, individualism, contextuality, and time perception-have a significant influence on users' post-adoption perceptions of mobile Internet services.

Original language	English
Pages (from-to)	11-51
Number of pages	41
Journal	International Journal of Electronic Commerce
Volume	11
Issue number	4
DOIs	https://doi.org/10.2753/JEC1086-4415110401
Publication status	Published - 2007 Jun

Bibliographical note

Funding Information:
This?work?was?supported?by?a?Korea?Research?Foundation?grant?funded?by?the? Koreangovernment? KRF-2003–042-B00045).TheauthorswouldliketothankDr .? Kar?YanT amattheHongKongUniversityofScienceandT echnologyandMs.Julia? Liuatthe? Advancede-Commer ceInstituteinT aiwan.Theyar ealsogratefultoDr .? Vladimir?Zwass,?the?editor-in-chief?of?IJEC,?and?three?anonymous?reviewers.

All Science Journal Classification (ASJC) codes

Business and International Management
Economics and Econometrics

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title = "Culture-technology fit: Effects of cultural characteristics on the post-adoption beliefs of mobile internet users",

abstract = "Little is known about how culture affects users' perceptions and beliefs after they have adopted an information technology (IT). This study constructed and verified a research model, based on interaction theory and the cultural lens model, that focuses on the relationship between users' cultural profiles and post-adoption beliefs in the context of the mobile Internet. The results of large-scale on-line surveys in Korea, Hong Kong, and Taiwan indicate that four cultural factors-uncertainty avoidance, individualism, contextuality, and time perception-have a significant influence on users' post-adoption perceptions of mobile Internet services.",

author = "Inseong Lee and Boreum Choi and Jinwoo Kim and Hong, {Se Joon}",

note = "Funding Information: This?work?was?supported?by?a?Korea?Research?Foundation?grant?funded?by?the? Koreangovernment? KRF-2003–042-B00045).TheauthorswouldliketothankDr .? Kar?YanT amattheHongKongUniversityofScienceandT echnologyandMs.Julia? Liuatthe? Advancede-Commer ceInstituteinT aiwan.Theyar ealsogratefultoDr .? Vladimir?Zwass,?the?editor-in-chief?of?IJEC,?and?three?anonymous?reviewers.",

year = "2007",

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doi = "10.2753/JEC1086-4415110401",

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AU - Lee, Inseong

AU - Choi, Boreum

AU - Kim, Jinwoo

AU - Hong, Se Joon

N1 - Funding Information: This?work?was?supported?by?a?Korea?Research?Foundation?grant?funded?by?the? Koreangovernment? KRF-2003–042-B00045).TheauthorswouldliketothankDr .? Kar?YanT amattheHongKongUniversityofScienceandT echnologyandMs.Julia? Liuatthe? Advancede-Commer ceInstituteinT aiwan.Theyar ealsogratefultoDr .? Vladimir?Zwass,?the?editor-in-chief?of?IJEC,?and?three?anonymous?reviewers.

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