TY - JOUR
T1 - Culture-technology fit
T2 - Effects of cultural characteristics on the post-adoption beliefs of mobile internet users
AU - Lee, Inseong
AU - Choi, Boreum
AU - Kim, Jinwoo
AU - Hong, Se Joon
PY - 2007/6
Y1 - 2007/6
N2 - Little is known about how culture affects users' perceptions and beliefs after they have adopted an information technology (IT). This study constructed and verified a research model, based on interaction theory and the cultural lens model, that focuses on the relationship between users' cultural profiles and post-adoption beliefs in the context of the mobile Internet. The results of large-scale on-line surveys in Korea, Hong Kong, and Taiwan indicate that four cultural factors-uncertainty avoidance, individualism, contextuality, and time perception-have a significant influence on users' post-adoption perceptions of mobile Internet services.
AB - Little is known about how culture affects users' perceptions and beliefs after they have adopted an information technology (IT). This study constructed and verified a research model, based on interaction theory and the cultural lens model, that focuses on the relationship between users' cultural profiles and post-adoption beliefs in the context of the mobile Internet. The results of large-scale on-line surveys in Korea, Hong Kong, and Taiwan indicate that four cultural factors-uncertainty avoidance, individualism, contextuality, and time perception-have a significant influence on users' post-adoption perceptions of mobile Internet services.
UR - http://www.scopus.com/inward/record.url?scp=34547312969&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=34547312969&partnerID=8YFLogxK
U2 - 10.2753/JEC1086-4415110401
DO - 10.2753/JEC1086-4415110401
M3 - Article
AN - SCOPUS:34547312969
VL - 11
SP - 11
EP - 51
JO - International Journal of Electronic Commerce
JF - International Journal of Electronic Commerce
SN - 1086-4415
IS - 4
ER -