Culture-technology fit: Effects of cultural characteristics on the post-adoption beliefs of mobile internet users

Inseong Lee, Boreum Choi, Jinwoo Kim, Se Joon Hong

Research output: Contribution to journalArticlepeer-review

172 Citations (Scopus)


Little is known about how culture affects users' perceptions and beliefs after they have adopted an information technology (IT). This study constructed and verified a research model, based on interaction theory and the cultural lens model, that focuses on the relationship between users' cultural profiles and post-adoption beliefs in the context of the mobile Internet. The results of large-scale on-line surveys in Korea, Hong Kong, and Taiwan indicate that four cultural factors-uncertainty avoidance, individualism, contextuality, and time perception-have a significant influence on users' post-adoption perceptions of mobile Internet services.

Original languageEnglish
Pages (from-to)11-51
Number of pages41
JournalInternational Journal of Electronic Commerce
Issue number4
Publication statusPublished - 2007 Jun

Bibliographical note

Funding Information:
This?work?was?supported?by?a?Korea?Research?Foundation?grant?funded?by?the? Koreangovernment? KRF-2003–042-B00045).TheauthorswouldliketothankDr .? Kar?YanT amattheHongKongUniversityofScienceandT echnologyandMs.Julia? Liuatthe? Advancede-Commer ceInstituteinT aiwan.Theyar ealsogratefultoDr .? Vladimir?Zwass,?the?editor-in-chief?of?IJEC,?and?three?anonymous?reviewers.

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics

Fingerprint Dive into the research topics of 'Culture-technology fit: Effects of cultural characteristics on the post-adoption beliefs of mobile internet users'. Together they form a unique fingerprint.

Cite this