Abstract
The dynamics of semiurban markets are different from that of urban markets and metropolises. While the larger population, increasing disposable income, and urbanized lifestyle in semiurban markets offer promising opportunities to organized retailers, the ubiquitous presence of small retailers poses a formidable challenge. Based on a constraint- and dedication-based model, this study examines customer switching to organized retail in Indian semiurban markets (a burgeoning market for organized retail). The results show that the extant relationship between customers and small retailers is a formidable challenge for organized retailers. Organized retailers can attract customers based on convenience and quality. Implications for theory and practice are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 314-328 |
| Number of pages | 15 |
| Journal | Journal of International Consumer Marketing |
| Volume | 23 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 2011 Oct 1 |
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All Science Journal Classification (ASJC) codes
- Management Information Systems
- Marketing
Cite this
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Customer switching to organized retail in semiurban markets : A study in an Indian context. / Gupta, Sumeet; Kim, Hee Woong; Sharma, Meenakshee.
In: Journal of International Consumer Marketing, Vol. 23, No. 5, 01.10.2011, p. 314-328.Research output: Contribution to journal › Article
TY - JOUR
T1 - Customer switching to organized retail in semiurban markets
T2 - A study in an Indian context
AU - Gupta, Sumeet
AU - Kim, Hee Woong
AU - Sharma, Meenakshee
PY - 2011/10/1
Y1 - 2011/10/1
N2 - The dynamics of semiurban markets are different from that of urban markets and metropolises. While the larger population, increasing disposable income, and urbanized lifestyle in semiurban markets offer promising opportunities to organized retailers, the ubiquitous presence of small retailers poses a formidable challenge. Based on a constraint- and dedication-based model, this study examines customer switching to organized retail in Indian semiurban markets (a burgeoning market for organized retail). The results show that the extant relationship between customers and small retailers is a formidable challenge for organized retailers. Organized retailers can attract customers based on convenience and quality. Implications for theory and practice are discussed.
AB - The dynamics of semiurban markets are different from that of urban markets and metropolises. While the larger population, increasing disposable income, and urbanized lifestyle in semiurban markets offer promising opportunities to organized retailers, the ubiquitous presence of small retailers poses a formidable challenge. Based on a constraint- and dedication-based model, this study examines customer switching to organized retail in Indian semiurban markets (a burgeoning market for organized retail). The results show that the extant relationship between customers and small retailers is a formidable challenge for organized retailers. Organized retailers can attract customers based on convenience and quality. Implications for theory and practice are discussed.
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UR - http://www.scopus.com/inward/citedby.url?scp=80052654336&partnerID=8YFLogxK
U2 - 10.1080/08961530.2011.602950
DO - 10.1080/08961530.2011.602950
M3 - Article
AN - SCOPUS:80052654336
VL - 23
SP - 314
EP - 328
JO - Journal of International Consumer Marketing
JF - Journal of International Consumer Marketing
SN - 0896-1530
IS - 5
ER -