Abstract
The internet music market is a new profit-making entity and is growing rapidly due to its extension into the mobile device market. Introduction of the portable multimedia player (PMP), which is the next generation of MP3-players, will influence a customer's audio and video service preference. The internet music market needs to develop a new business model (BM) for PMPs. This article examines new BMs for customer preference via a conjoint analysis. In addition, we investigate customers' willingness to pay (WTP) using a multinomial logit model. The study helps with the decision-making procedure for designing a BM adaptable to new technology development.
| Original language | English |
|---|---|
| Pages (from-to) | 6735-6739 |
| Number of pages | 5 |
| Journal | Expert Systems with Applications |
| Volume | 36 |
| Issue number | 3 PART 2 |
| DOIs | |
| Publication status | Published - 2009 Jan 1 |
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All Science Journal Classification (ASJC) codes
- Engineering(all)
- Computer Science Applications
- Artificial Intelligence
Cite this
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Designing a business model for the content service of portable multimedia players. / Lee, Jae Kang; Lee, Jong Ha; Sohn, So Young.
In: Expert Systems with Applications, Vol. 36, No. 3 PART 2, 01.01.2009, p. 6735-6739.Research output: Contribution to journal › Article
TY - JOUR
T1 - Designing a business model for the content service of portable multimedia players
AU - Lee, Jae Kang
AU - Lee, Jong Ha
AU - Sohn, So Young
PY - 2009/1/1
Y1 - 2009/1/1
N2 - The internet music market is a new profit-making entity and is growing rapidly due to its extension into the mobile device market. Introduction of the portable multimedia player (PMP), which is the next generation of MP3-players, will influence a customer's audio and video service preference. The internet music market needs to develop a new business model (BM) for PMPs. This article examines new BMs for customer preference via a conjoint analysis. In addition, we investigate customers' willingness to pay (WTP) using a multinomial logit model. The study helps with the decision-making procedure for designing a BM adaptable to new technology development.
AB - The internet music market is a new profit-making entity and is growing rapidly due to its extension into the mobile device market. Introduction of the portable multimedia player (PMP), which is the next generation of MP3-players, will influence a customer's audio and video service preference. The internet music market needs to develop a new business model (BM) for PMPs. This article examines new BMs for customer preference via a conjoint analysis. In addition, we investigate customers' willingness to pay (WTP) using a multinomial logit model. The study helps with the decision-making procedure for designing a BM adaptable to new technology development.
UR - http://www.scopus.com/inward/record.url?scp=58349122450&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=58349122450&partnerID=8YFLogxK
U2 - 10.1016/j.eswa.2008.08.013
DO - 10.1016/j.eswa.2008.08.013
M3 - Article
AN - SCOPUS:58349122450
VL - 36
SP - 6735
EP - 6739
JO - Expert Systems with Applications
JF - Expert Systems with Applications
SN - 0957-4174
IS - 3 PART 2
ER -