Designing a business model for the content service of portable multimedia players

Jae Kang Lee; Jong Ha Lee; So Young Sohn

doi:10.1016/j.eswa.2008.08.013

Designing a business model for the content service of portable multimedia players

Jae Kang Lee, Jong Ha Lee, So Young Sohn

Department of Industrial Engineering

Research output: Contribution to journal › Article › peer-review

6 Citations (Scopus)

Abstract

The internet music market is a new profit-making entity and is growing rapidly due to its extension into the mobile device market. Introduction of the portable multimedia player (PMP), which is the next generation of MP3-players, will influence a customer's audio and video service preference. The internet music market needs to develop a new business model (BM) for PMPs. This article examines new BMs for customer preference via a conjoint analysis. In addition, we investigate customers' willingness to pay (WTP) using a multinomial logit model. The study helps with the decision-making procedure for designing a BM adaptable to new technology development.

Original language	English
Pages (from-to)	6735-6739
Number of pages	5
Journal	Expert Systems with Applications
Volume	36
Issue number	3 PART 2
DOIs	https://doi.org/10.1016/j.eswa.2008.08.013
Publication status	Published - 2009 Apr

All Science Journal Classification (ASJC) codes

Engineering(all)
Computer Science Applications
Artificial Intelligence

Access to Document

10.1016/j.eswa.2008.08.013

Cite this

@article{09ae270b09944f95a030db25e449d24f,

title = "Designing a business model for the content service of portable multimedia players",

abstract = "The internet music market is a new profit-making entity and is growing rapidly due to its extension into the mobile device market. Introduction of the portable multimedia player (PMP), which is the next generation of MP3-players, will influence a customer's audio and video service preference. The internet music market needs to develop a new business model (BM) for PMPs. This article examines new BMs for customer preference via a conjoint analysis. In addition, we investigate customers' willingness to pay (WTP) using a multinomial logit model. The study helps with the decision-making procedure for designing a BM adaptable to new technology development.",

author = "Lee, {Jae Kang} and Lee, {Jong Ha} and Sohn, {So Young}",

year = "2009",

month = apr,

doi = "10.1016/j.eswa.2008.08.013",

language = "English",

volume = "36",

pages = "6735--6739",

journal = "Expert Systems with Applications",

issn = "0957-4174",

publisher = "Elsevier Limited",

number = "3 PART 2",

}

TY - JOUR

T1 - Designing a business model for the content service of portable multimedia players

AU - Lee, Jae Kang

AU - Lee, Jong Ha

AU - Sohn, So Young

PY - 2009/4

Y1 - 2009/4

N2 - The internet music market is a new profit-making entity and is growing rapidly due to its extension into the mobile device market. Introduction of the portable multimedia player (PMP), which is the next generation of MP3-players, will influence a customer's audio and video service preference. The internet music market needs to develop a new business model (BM) for PMPs. This article examines new BMs for customer preference via a conjoint analysis. In addition, we investigate customers' willingness to pay (WTP) using a multinomial logit model. The study helps with the decision-making procedure for designing a BM adaptable to new technology development.

AB - The internet music market is a new profit-making entity and is growing rapidly due to its extension into the mobile device market. Introduction of the portable multimedia player (PMP), which is the next generation of MP3-players, will influence a customer's audio and video service preference. The internet music market needs to develop a new business model (BM) for PMPs. This article examines new BMs for customer preference via a conjoint analysis. In addition, we investigate customers' willingness to pay (WTP) using a multinomial logit model. The study helps with the decision-making procedure for designing a BM adaptable to new technology development.

UR - http://www.scopus.com/inward/record.url?scp=58349122450&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=58349122450&partnerID=8YFLogxK

U2 - 10.1016/j.eswa.2008.08.013

DO - 10.1016/j.eswa.2008.08.013

M3 - Article

AN - SCOPUS:58349122450

VL - 36

SP - 6735

EP - 6739

JO - Expert Systems with Applications

JF - Expert Systems with Applications

SN - 0957-4174

IS - 3 PART 2

ER -

Designing a business model for the content service of portable multimedia players

Abstract

All Science Journal Classification (ASJC) codes

Access to Document

Other files and links

Fingerprint

Cite this