Abstract
The internet music market is a new profit-making entity and is growing rapidly due to its extension into the mobile device market. Introduction of the portable multimedia player (PMP), which is the next generation of MP3-players, will influence a customer's audio and video service preference. The internet music market needs to develop a new business model (BM) for PMPs. This article examines new BMs for customer preference via a conjoint analysis. In addition, we investigate customers' willingness to pay (WTP) using a multinomial logit model. The study helps with the decision-making procedure for designing a BM adaptable to new technology development.
| Original language | English |
|---|---|
| Pages (from-to) | 6735-6739 |
| Number of pages | 5 |
| Journal | Expert Systems with Applications |
| Volume | 36 |
| Issue number | 3 PART 2 |
| DOIs | |
| Publication status | Published - 2009 Apr |
All Science Journal Classification (ASJC) codes
- Engineering(all)
- Computer Science Applications
- Artificial Intelligence
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Cite this
Lee, J. K., Lee, J. H., & Sohn, S. Y. (2009). Designing a business model for the content service of portable multimedia players. Expert Systems with Applications, 36(3 PART 2), 6735-6739. https://doi.org/10.1016/j.eswa.2008.08.013