Abstract
The internet music market is a new profit-making entity and is growing rapidly due to its extension into the mobile device market. Introduction of the portable multimedia player (PMP), which is the next generation of MP3-players, will influence a customer's audio and video service preference. The internet music market needs to develop a new business model (BM) for PMPs. This article examines new BMs for customer preference via a conjoint analysis. In addition, we investigate customers' willingness to pay (WTP) using a multinomial logit model. The study helps with the decision-making procedure for designing a BM adaptable to new technology development.
Original language | English |
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Pages (from-to) | 6735-6739 |
Number of pages | 5 |
Journal | Expert Systems with Applications |
Volume | 36 |
Issue number | 3 PART 2 |
DOIs | |
Publication status | Published - 2009 Apr |
All Science Journal Classification (ASJC) codes
- Engineering(all)
- Computer Science Applications
- Artificial Intelligence