Emotional aspects of homepages are becoming more important as people spend more time in cyberspace. This research aims to identify quantitative relationships between key design factors and generic dimensions of secondary emotions so that we may develop homepages which target emotions more effectively. In order to achieve this goal, we conducted three related studies. In the first study, we identified 13 generic dimensions of secondary emotions that people usually feel when viewing diverse homepages. In the second study, we identified key design factors that professional designers frequently use in their attempts to develop emotionally evocative homepages. Finally, in the third study, we identified quantitative relationships between the key design factors and the 13 emotional dimensions. This paper describes these three studies and concludes with the implications and limitations of the study results.
Bibliographical noteFunding Information:
We would like to thank the Korea Research Foundation for providing us with a generous research grant (Grant #2002-005-H20002). Special thanks to Donguk Lee, Jungpil Hahn, Sungjoon Park, Kyunguk Park and Sui Park at the Human Computer Interaction Lab at Yonsei University, and President Choe Jaehack and Director Seok YoonChan at Hihome, Co. We also appreciate comments from Professor Cliff McKnight and two anonymous reviewers for the earlier manuscript of this paper.
All Science Journal Classification (ASJC) codes
- Human Factors and Ergonomics
- Human-Computer Interaction
- Hardware and Architecture