Designing emotionally evocative homepages: An empirical study of the quantitative relations between design factors and emotional dimensions

Jinwoo Kim; Jooeun Lee; Dongseong Choi

doi:10.1016/j.ijhcs.2003.06.002

Designing emotionally evocative homepages: An empirical study of the quantitative relations between design factors and emotional dimensions

Jinwoo Kim, Jooeun Lee, Dongseong Choi

Department of Business Administration

Research output: Contribution to journal › Article › peer-review

161 Citations (Scopus)

Abstract

Emotional aspects of homepages are becoming more important as people spend more time in cyberspace. This research aims to identify quantitative relationships between key design factors and generic dimensions of secondary emotions so that we may develop homepages which target emotions more effectively. In order to achieve this goal, we conducted three related studies. In the first study, we identified 13 generic dimensions of secondary emotions that people usually feel when viewing diverse homepages. In the second study, we identified key design factors that professional designers frequently use in their attempts to develop emotionally evocative homepages. Finally, in the third study, we identified quantitative relationships between the key design factors and the 13 emotional dimensions. This paper describes these three studies and concludes with the implications and limitations of the study results.

Original language	English
Pages (from-to)	899-940
Number of pages	42
Journal	International Journal of Human Computer Studies
Volume	59
Issue number	6
DOIs	https://doi.org/10.1016/j.ijhcs.2003.06.002
Publication status	Published - 2003 Dec

Bibliographical note

Funding Information:
We would like to thank the Korea Research Foundation for providing us with a generous research grant (Grant #2002-005-H20002). Special thanks to Donguk Lee, Jungpil Hahn, Sungjoon Park, Kyunguk Park and Sui Park at the Human Computer Interaction Lab at Yonsei University, and President Choe Jaehack and Director Seok YoonChan at Hihome, Co. We also appreciate comments from Professor Cliff McKnight and two anonymous reviewers for the earlier manuscript of this paper.

All Science Journal Classification (ASJC) codes

Software
Human Factors and Ergonomics
Education
Engineering(all)
Human-Computer Interaction
Hardware and Architecture

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10.1016/j.ijhcs.2003.06.002

Cite this

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title = "Designing emotionally evocative homepages: An empirical study of the quantitative relations between design factors and emotional dimensions",

abstract = "Emotional aspects of homepages are becoming more important as people spend more time in cyberspace. This research aims to identify quantitative relationships between key design factors and generic dimensions of secondary emotions so that we may develop homepages which target emotions more effectively. In order to achieve this goal, we conducted three related studies. In the first study, we identified 13 generic dimensions of secondary emotions that people usually feel when viewing diverse homepages. In the second study, we identified key design factors that professional designers frequently use in their attempts to develop emotionally evocative homepages. Finally, in the third study, we identified quantitative relationships between the key design factors and the 13 emotional dimensions. This paper describes these three studies and concludes with the implications and limitations of the study results.",

author = "Jinwoo Kim and Jooeun Lee and Dongseong Choi",

note = "Funding Information: We would like to thank the Korea Research Foundation for providing us with a generous research grant (Grant #2002-005-H20002). Special thanks to Donguk Lee, Jungpil Hahn, Sungjoon Park, Kyunguk Park and Sui Park at the Human Computer Interaction Lab at Yonsei University, and President Choe Jaehack and Director Seok YoonChan at Hihome, Co. We also appreciate comments from Professor Cliff McKnight and two anonymous reviewers for the earlier manuscript of this paper. ",

year = "2003",

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doi = "10.1016/j.ijhcs.2003.06.002",

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AU - Kim, Jinwoo

AU - Lee, Jooeun

AU - Choi, Dongseong

N1 - Funding Information: We would like to thank the Korea Research Foundation for providing us with a generous research grant (Grant #2002-005-H20002). Special thanks to Donguk Lee, Jungpil Hahn, Sungjoon Park, Kyunguk Park and Sui Park at the Human Computer Interaction Lab at Yonsei University, and President Choe Jaehack and Director Seok YoonChan at Hihome, Co. We also appreciate comments from Professor Cliff McKnight and two anonymous reviewers for the earlier manuscript of this paper.

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N2 - Emotional aspects of homepages are becoming more important as people spend more time in cyberspace. This research aims to identify quantitative relationships between key design factors and generic dimensions of secondary emotions so that we may develop homepages which target emotions more effectively. In order to achieve this goal, we conducted three related studies. In the first study, we identified 13 generic dimensions of secondary emotions that people usually feel when viewing diverse homepages. In the second study, we identified key design factors that professional designers frequently use in their attempts to develop emotionally evocative homepages. Finally, in the third study, we identified quantitative relationships between the key design factors and the 13 emotional dimensions. This paper describes these three studies and concludes with the implications and limitations of the study results.

AB - Emotional aspects of homepages are becoming more important as people spend more time in cyberspace. This research aims to identify quantitative relationships between key design factors and generic dimensions of secondary emotions so that we may develop homepages which target emotions more effectively. In order to achieve this goal, we conducted three related studies. In the first study, we identified 13 generic dimensions of secondary emotions that people usually feel when viewing diverse homepages. In the second study, we identified key design factors that professional designers frequently use in their attempts to develop emotionally evocative homepages. Finally, in the third study, we identified quantitative relationships between the key design factors and the 13 emotional dimensions. This paper describes these three studies and concludes with the implications and limitations of the study results.

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Designing emotionally evocative homepages: An empirical study of the quantitative relations between design factors and emotional dimensions

Abstract

Bibliographical note

All Science Journal Classification (ASJC) codes

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