TY - GEN
T1 - Determinants of continued participation in web-based co-creation platforms
AU - Jung, Sangyong
AU - Hwang, Ji Hyea
AU - Ju, Da Young
PY - 2014
Y1 - 2014
N2 - Co-creation is gaining popularity as a means to collect creativity from the crowd. With web-based co-creation platforms, the general public can participate in the product design process and also gain rewards. In this paper, the demands of users to participate in co-creation was explored through the implementation of a co-creation competition, and the motivations of users were verified through an empirical research using a web-based experiment with a theoretical framework built on the Technology Acceptance Model (TAM). The result of the co-creation competition confirmed the existence of demands to co-create and the analysis of the experiment verified the explanatory power of TAM under the context of co-creation, verifying only a part of the TAM3 constructs.
AB - Co-creation is gaining popularity as a means to collect creativity from the crowd. With web-based co-creation platforms, the general public can participate in the product design process and also gain rewards. In this paper, the demands of users to participate in co-creation was explored through the implementation of a co-creation competition, and the motivations of users were verified through an empirical research using a web-based experiment with a theoretical framework built on the Technology Acceptance Model (TAM). The result of the co-creation competition confirmed the existence of demands to co-create and the analysis of the experiment verified the explanatory power of TAM under the context of co-creation, verifying only a part of the TAM3 constructs.
UR - http://www.scopus.com/inward/record.url?scp=84903719456&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84903719456&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-07293-7_64
DO - 10.1007/978-3-319-07293-7_64
M3 - Conference contribution
AN - SCOPUS:84903719456
SN - 9783319072920
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 659
EP - 669
BT - HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Proceedings
PB - Springer Verlag
T2 - 1st International Conference on HCI in Business, HCIB 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014
Y2 - 22 June 2014 through 27 June 2014
ER -