Determinants of internet advertising effects: Advertisement types and clothing involvement

Eunju Ko, Yeung Bong Park

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)51-58
JournalIrish Marketing Review
Volume15
Issue number2
Publication statusPublished - 2002

Cite this

@article{9450d2d77a294752920ed2bc6eb556e3,
title = "Determinants of internet advertising effects: Advertisement types and clothing involvement",
author = "Eunju Ko and Park, {Yeung Bong}",
year = "2002",
language = "English",
volume = "15",
pages = "51--58",
journal = "Irish Marketing Review",
issn = "0790-7362",
publisher = "Mercury Publications Ltd.",
number = "2",

}

Determinants of internet advertising effects: Advertisement types and clothing involvement. / Ko, Eunju; Park, Yeung Bong .

In: Irish Marketing Review, Vol. 15, No. 2, 2002, p. 51-58.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Determinants of internet advertising effects: Advertisement types and clothing involvement

AU - Ko, Eunju

AU - Park, Yeung Bong

PY - 2002

Y1 - 2002

M3 - Article

VL - 15

SP - 51

EP - 58

JO - Irish Marketing Review

JF - Irish Marketing Review

SN - 0790-7362

IS - 2

ER -