Determinants of Korean and Japanese New Product Performance

An Interrelational and Process View

Subin Im, Cheryl Nakata, Heungsoo Park, Young Won Ha

Research output: Contribution to journalReview article

40 Citations (Scopus)

Abstract

Firms in South Korea and Japan are designing and introducing new products to global markets, contributing to their strong export-led economic growth. To better understand how Korean and Japanese firms are succeeding, the authors conducted a study on new product development. They surveyed product developers in both countries about how strategic, organizational, and process factors influence new product performance (NPP). The authors learned that the determinants of NPP are interrelated and that the new product development process itself is central, namely the stages of initiation and implementation. These two stages directly determine NPP, though initiation appears to be more important. The stages are strengthened by factors such as customer orientation, cross-functional integration, and new product team proficiency; however, the effects are not uniform. Although the model and hypotheses are largely supported, indicating that, in general, they describe South Korean and Japanese new product development, the authors found a few differences between the countries.

Original languageEnglish
Pages (from-to)81-112
Number of pages32
JournalJournal of International Marketing
Volume11
Issue number4
DOIs
Publication statusPublished - 2003 Jan 1

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New product performance
New product development
New products
Cross-functional integration
Customer orientation
Japanese firms
Developer
Factors
Economic growth
Global market
Japan
Influence factors
New product development process
South Korea

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

Im, Subin ; Nakata, Cheryl ; Park, Heungsoo ; Ha, Young Won. / Determinants of Korean and Japanese New Product Performance : An Interrelational and Process View. In: Journal of International Marketing. 2003 ; Vol. 11, No. 4. pp. 81-112.
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Determinants of Korean and Japanese New Product Performance : An Interrelational and Process View. / Im, Subin; Nakata, Cheryl; Park, Heungsoo; Ha, Young Won.

In: Journal of International Marketing, Vol. 11, No. 4, 01.01.2003, p. 81-112.

Research output: Contribution to journalReview article

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