Developing a quality prioritization procedure for IPTV service

Wan Seon Shin, Ho Kyoung Lee, Kwang Jae Kim, Byung Do Chung

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

This study developed a procedure to determine the quality priorities of the internet protocol television (IPTV) service. First, a set of key elements of IPTV service quality was developed based on a literature review and a focus group interview. Second, analytic hierarchy process and the Kano model were applied to identify the requirements of experts and customers, respectively. The experts measured the importance and difficulty of management, whereas the customers measured the satisfaction level and importance of each quality element. Third, quality priorities were calculated through the entropy principle and scenario-based analysis. The proposed procedure is illustrated with a case study of a telecommunications company in Korea.

Original languageEnglish
Pages (from-to)427-449
Number of pages23
JournalService Business
Volume11
Issue number2
DOIs
Publication statusPublished - 2017 Jun 1

    Fingerprint

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Strategy and Management

Cite this