Abstract
The objective of this paper is to develop and test a model of the determinants of exporters' intention to form strategic alliances with their foreign exchange partners. Specifically, exporters' economic ethnocentrism, cultural distance and decision making uncertainty are hypothesized as factors affecting opportunism, which in turn affects relational exchange. Relational exchange, exporting performance and the duration of the business relationship are also hypothesized as factors affecting exporters' intentions to form international strategic alliances. Survey results of Australian firms exporting to Korea generally support the proposed model. The managerial implications are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 335-348 |
| Number of pages | 14 |
| Journal | International Journal of Research in Marketing |
| Volume | 15 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 1998 Jan 1 |
Fingerprint
All Science Journal Classification (ASJC) codes
- Marketing
Cite this
}
Developing international strategic alliances between exporters and importers : The case of Australian exporters. / Lee, Dongjin.
In: International Journal of Research in Marketing, Vol. 15, No. 4, 01.01.1998, p. 335-348.Research output: Contribution to journal › Article
TY - JOUR
T1 - Developing international strategic alliances between exporters and importers
T2 - The case of Australian exporters
AU - Lee, Dongjin
PY - 1998/1/1
Y1 - 1998/1/1
N2 - The objective of this paper is to develop and test a model of the determinants of exporters' intention to form strategic alliances with their foreign exchange partners. Specifically, exporters' economic ethnocentrism, cultural distance and decision making uncertainty are hypothesized as factors affecting opportunism, which in turn affects relational exchange. Relational exchange, exporting performance and the duration of the business relationship are also hypothesized as factors affecting exporters' intentions to form international strategic alliances. Survey results of Australian firms exporting to Korea generally support the proposed model. The managerial implications are discussed.
AB - The objective of this paper is to develop and test a model of the determinants of exporters' intention to form strategic alliances with their foreign exchange partners. Specifically, exporters' economic ethnocentrism, cultural distance and decision making uncertainty are hypothesized as factors affecting opportunism, which in turn affects relational exchange. Relational exchange, exporting performance and the duration of the business relationship are also hypothesized as factors affecting exporters' intentions to form international strategic alliances. Survey results of Australian firms exporting to Korea generally support the proposed model. The managerial implications are discussed.
UR - http://www.scopus.com/inward/record.url?scp=0007461819&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0007461819&partnerID=8YFLogxK
U2 - 10.1016/S0167-8116(98)00010-X
DO - 10.1016/S0167-8116(98)00010-X
M3 - Article
AN - SCOPUS:0007461819
VL - 15
SP - 335
EP - 348
JO - International Journal of Research in Marketing
JF - International Journal of Research in Marketing
SN - 0167-8116
IS - 4
ER -