Development of size labelling systems for women's garments

JONGSUK CHUN‐YOON; CYNTHIA R. JASPER

doi:10.1111/j.1470-6431.1994.tb00692.x

Development of size labelling systems for women's garments

JONGSUK CHUN‐YOON, CYNTHIA R. JASPER

Department of Clothing and Textiles

Research output: Contribution to journal › Article › peer-review

6 Citations (Scopus)

Abstract

This paper reviews the development of size labelling systems for women's garments sold in the U.S.A. The review shows that three trends are evident: (1) a continuous decrease in the numerical codes of sizes; (2) an emphasis on large and petite sizes; and (3) the introduction of split sizes. Problems with the size labelling systems currently in use in the U.S.A. are also discussed. A survey of consumers' preferences regarding various size labelling system is recommended.

Original language	English
Pages (from-to)	71-83
Number of pages	13
Journal	Journal of Consumer Studies & Home Economics
Volume	18
Issue number	1
DOIs	https://doi.org/10.1111/j.1470-6431.1994.tb00692.x
Publication status	Published - 1994 Mar

All Science Journal Classification (ASJC) codes

Applied Psychology
Economics and Econometrics
Public Health, Environmental and Occupational Health
Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1111/j.1470-6431.1994.tb00692.x

Cite this

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Development of size labelling systems for women's garments

Abstract

All Science Journal Classification (ASJC) codes

UN SDGs

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