Development of size labelling systems for women's garments

JONGSUK CHUN‐YOON, CYNTHIA R. JASPER

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)

Abstract

This paper reviews the development of size labelling systems for women's garments sold in the U.S.A. The review shows that three trends are evident: (1) a continuous decrease in the numerical codes of sizes; (2) an emphasis on large and petite sizes; and (3) the introduction of split sizes. Problems with the size labelling systems currently in use in the U.S.A. are also discussed. A survey of consumers' preferences regarding various size labelling system is recommended.

Original languageEnglish
Pages (from-to)71-83
Number of pages13
JournalJournal of Consumer Studies & Home Economics
Volume18
Issue number1
DOIs
Publication statusPublished - 1994 Mar

All Science Journal Classification (ASJC) codes

  • Applied Psychology
  • Economics and Econometrics
  • Public Health, Environmental and Occupational Health
  • Marketing

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