This paper reviews the development of size labelling systems for women's garments sold in the U.S.A. The review shows that three trends are evident: (1) a continuous decrease in the numerical codes of sizes; (2) an emphasis on large and petite sizes; and (3) the introduction of split sizes. Problems with the size labelling systems currently in use in the U.S.A. are also discussed. A survey of consumers' preferences regarding various size labelling system is recommended.
|Number of pages||13|
|Journal||Journal of Consumer Studies & Home Economics|
|Publication status||Published - 1994 Mar|
All Science Journal Classification (ASJC) codes
- Applied Psychology
- Economics and Econometrics
- Public Health, Environmental and Occupational Health