Discriminant analysis of technology adoption behavior: A case of Internet technologies in small businesses

Research output: Contribution to journalArticle

99 Citations (Scopus)

Abstract

The adoption of information technology represents a problem of magnitude to small business entrepreneurs. Comparing to larger corporations with abundant resources, small business owners are facing different challenges. Thus, the technology adoption behavior seems to be different for them. This study reports on antecedent drivers of Internet technologies' adoption in small businesses. A behavioral model was developed based on prior research on innovation adoption in small businesses. The model posits relationships of the relative advantage of using IT, compatibility, ease of use, computer self-efficacy, financial slacks of the firm, innovativeness of the firm, image of IT, and competitive pressure against adoption of four different Internet technologies - email, business homepage, e-sales and e-procurement. The results confirm the strong association of computer self-efficacy, compatibility, image, financial slack and relative advantage with Internet technology adoption. Different patterns of adoption behavior across different technologies were revealed. Theoretical and practical implications are discussed.

Original languageEnglish
Pages (from-to)57-66
Number of pages10
JournalJournal of Computer Information Systems
Volume44
Issue number4
Publication statusPublished - 2004 Jun 1

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discriminant analysis
Discriminant analysis
small business
Internet
Industry
self-efficacy
firm
entrepreneur
Electronic mail
sales
website
corporation
information technology
driver
Information technology
Sales
innovation
Innovation
resources

All Science Journal Classification (ASJC) codes

  • Information Systems
  • Education
  • Computer Networks and Communications

Cite this

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abstract = "The adoption of information technology represents a problem of magnitude to small business entrepreneurs. Comparing to larger corporations with abundant resources, small business owners are facing different challenges. Thus, the technology adoption behavior seems to be different for them. This study reports on antecedent drivers of Internet technologies' adoption in small businesses. A behavioral model was developed based on prior research on innovation adoption in small businesses. The model posits relationships of the relative advantage of using IT, compatibility, ease of use, computer self-efficacy, financial slacks of the firm, innovativeness of the firm, image of IT, and competitive pressure against adoption of four different Internet technologies - email, business homepage, e-sales and e-procurement. The results confirm the strong association of computer self-efficacy, compatibility, image, financial slack and relative advantage with Internet technology adoption. Different patterns of adoption behavior across different technologies were revealed. Theoretical and practical implications are discussed.",
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