Do quick response technology-based attributes make a difference in consumer satisfaction with apparel retail stores?

Eunju Ko, D. H. Kincade

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

This study examines whether consumer's perception of quick response technology (QRT) attributes in a retail store affects the consumer's satisfaction with the store. We posit that consumer's expectancy confirmation of QRT attributes in a store has a significant influence on consumer's satisfaction with the store. We also posit that the relationship between expectancy, confirmation, and consumer satisfaction is moderated by consumer's fashion orientation, economic orientation, and time orientation. We conducted a study to test these hypotheses with a sample of 200 female apparel consumers in a southeast city of the United States. The results indicate that expectancy confirmation of QRT attributes does make a difference in customer satisfaction. Furthermore, as expected, fashion orientation and economic orientation were found to be significant moderators, but time orientation was not a significant moderator on the linkage between confirmation of QRT attributes and customer satisfaction. Managerial implications are discussed.

Original languageEnglish
Pages (from-to)491-499
Number of pages9
JournalJournal of the Textile Institute
Volume98
Issue number6
DOIs
Publication statusPublished - 2007 Nov 1

All Science Journal Classification (ASJC) codes

  • Materials Science (miscellaneous)
  • Agricultural and Biological Sciences(all)
  • Polymers and Plastics
  • Industrial and Manufacturing Engineering

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