Abstract
Although the sales of the motion-picture industry in China have grown incomparably to any other country during the past decade, most research related to it has focused on discourse of the political or social contexts. Using the resource-based view, our study empirically examines the determinants that encourage the audience to pay for a movie at China's box offices. The resource-based view posits that a firm or product's competitiveness arises from valuable resources that appeal to consumers. In line with this, we hypothesized that box-office performance is affected by marketing-related resources and by a certain set of strategic variables embedded in individual films. We constructed our dataset based on the foreign films imported to and released in China from 2007 to 2009, and conducted a regression analysis. The statistical results suggest that actor reputation, China-related contents and Chinese crew participation in the movie production, and release timing are significantly related to the box-office performance of foreign films in China. We present an interpretation of our statistical results, linking to the characteristics of the current Chinese audience as a consumer for foreign films.
| Original language | English |
|---|---|
| Pages (from-to) | 115-140 |
| Number of pages | 26 |
| Journal | International Area Studies Review |
| Volume | 14 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2011 Jan 1 |
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All Science Journal Classification (ASJC) codes
- Sociology and Political Science
- Political Science and International Relations
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Does China Love Hollywood? An Empirical Study on the Determinants of the Box-Office Performance of the Foreign Films in China. / Kwak, Jooyoung; Zhang, Liyue.
In: International Area Studies Review, Vol. 14, No. 2, 01.01.2011, p. 115-140.Research output: Contribution to journal › Article
TY - JOUR
T1 - Does China Love Hollywood? An Empirical Study on the Determinants of the Box-Office Performance of the Foreign Films in China
AU - Kwak, Jooyoung
AU - Zhang, Liyue
PY - 2011/1/1
Y1 - 2011/1/1
N2 - Although the sales of the motion-picture industry in China have grown incomparably to any other country during the past decade, most research related to it has focused on discourse of the political or social contexts. Using the resource-based view, our study empirically examines the determinants that encourage the audience to pay for a movie at China's box offices. The resource-based view posits that a firm or product's competitiveness arises from valuable resources that appeal to consumers. In line with this, we hypothesized that box-office performance is affected by marketing-related resources and by a certain set of strategic variables embedded in individual films. We constructed our dataset based on the foreign films imported to and released in China from 2007 to 2009, and conducted a regression analysis. The statistical results suggest that actor reputation, China-related contents and Chinese crew participation in the movie production, and release timing are significantly related to the box-office performance of foreign films in China. We present an interpretation of our statistical results, linking to the characteristics of the current Chinese audience as a consumer for foreign films.
AB - Although the sales of the motion-picture industry in China have grown incomparably to any other country during the past decade, most research related to it has focused on discourse of the political or social contexts. Using the resource-based view, our study empirically examines the determinants that encourage the audience to pay for a movie at China's box offices. The resource-based view posits that a firm or product's competitiveness arises from valuable resources that appeal to consumers. In line with this, we hypothesized that box-office performance is affected by marketing-related resources and by a certain set of strategic variables embedded in individual films. We constructed our dataset based on the foreign films imported to and released in China from 2007 to 2009, and conducted a regression analysis. The statistical results suggest that actor reputation, China-related contents and Chinese crew participation in the movie production, and release timing are significantly related to the box-office performance of foreign films in China. We present an interpretation of our statistical results, linking to the characteristics of the current Chinese audience as a consumer for foreign films.
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UR - http://www.scopus.com/inward/citedby.url?scp=84993778683&partnerID=8YFLogxK
U2 - 10.1177/223386591101400205
DO - 10.1177/223386591101400205
M3 - Article
AN - SCOPUS:84993778683
VL - 14
SP - 115
EP - 140
JO - International Area Studies Review
JF - International Area Studies Review
SN - 2233-8659
IS - 2
ER -