Does Marketing Activity Contribute to a Society's Well-Being? The Role of Economic Efficiency

M. Joseph Sirgy, Grace B. Yu, Dong Jin Lee, Shuqin Wei, Ming Wei Huang

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Does Marketing Activity Contribute to a Society's Well-Being? The Role of Economic Efficiency'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Arts & Humanities