Does social media use influence entrepreneurial opportunity? A review of its moderating role

Joo Y. Park, Chang Soo Sung, Il Im

Research output: Contribution to journalArticle

16 Citations (Scopus)


Social media platforms are an indispensable part of entrepreneurship practices. They offer entrepreneurs a platform for business growth and brand development. However, little is known about the effect of social media use on identifying entrepreneurial opportunities. Utilizing social cognition theory, this research focuses on how certain factors-prior knowledge, alertness, and social media-may impact two aspects of opportunity: the discovery and the creation of entrepreneurial opportunity. This study focuses on the investigation of the moderating role of social media use on entrepreneurial opportunities. The findings have important practical and academic implications for how social media impacts entrepreneurship and can be used to increase the ability of entrepreneurs to find new opportunities.

Original languageEnglish
Article number1593
JournalSustainability (Switzerland)
Issue number9
Publication statusPublished - 2017 Sep 8


All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Management, Monitoring, Policy and Law

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