Does the early bird move the polls? The use of the social media tool 'Twitter' by U.S. politicians and its impact on public opinion

Sounman Hong, Daniel Nadler

Research output: Chapter in Book/Report/Conference proceedingConference contribution

23 Citations (Scopus)

Abstract

Social media tools such as Twitter and Facebook have been hailed as politically transformative communications technologies, on the level of previous politically significant technological innovations, such as radio and television. In this paper we estimate the impact of the use of the social media tool 'Twitter' by American politicians on changes in public opinion of those politicians over time, and we find little evidence that the political use of Twitter has eitther a positive or negative impact on public opinion. We run simple regressions of changes in widely used U. S. public opinion polls, estimating the association between favorable impressions of selected politicians and the social media usage levels (number of 'Tweets') of those politicians. In order to get a reliable estimate, we ran the same regressions for public opinion polls conducted by three different companies (CNN/Opinion Research, Gallup, and ABC/Washington Post) and we find that the estimated coefficients are not significant for any of the tested opinion polls.

Original languageEnglish
Title of host publicationdg.o 2011 - Proceedings of the 12th Annual International Digital Government Research Conference
Subtitle of host publicationDigital Government Innovation in Challenging Times
Pages182-186
Number of pages5
DOIs
Publication statusPublished - 2011 Oct 25
Event12th Annual International Digital Government Research Conference: Digital Government Innovation in Challenging Times, dg.o 2011 - College Park, MD, United States
Duration: 2011 Jun 122011 Jun 15

Publication series

NameACM International Conference Proceeding Series

Other

Other12th Annual International Digital Government Research Conference: Digital Government Innovation in Challenging Times, dg.o 2011
CountryUnited States
CityCollege Park, MD
Period11/6/1211/6/15

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Vision and Pattern Recognition
  • Computer Networks and Communications

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  • Cite this

    Hong, S., & Nadler, D. (2011). Does the early bird move the polls? The use of the social media tool 'Twitter' by U.S. politicians and its impact on public opinion. In dg.o 2011 - Proceedings of the 12th Annual International Digital Government Research Conference: Digital Government Innovation in Challenging Times (pp. 182-186). (ACM International Conference Proceeding Series). https://doi.org/10.1145/2037556.2037583