Education Fever: Exploring Private Education Consumption Motivations Among Korean Parents of Preschool Children

Hongjoo Woo; Nancy N. Hodges

doi:10.1007/978-3-319-26647-3_43

Education Fever: Exploring Private Education Consumption Motivations Among Korean Parents of Preschool Children

Hongjoo Woo, Nancy N. Hodges

Department of Clothing and Textiles

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Parental investment in education is a common phenomenon in many countries, but in South Korea this investment could be considered exceptional. Researchers have described Koreans’ enthusiasm for education as education fever, or “the national obsession with the attainment of education” (Seth 2002, p. 9). In Korea, household expenditures on education occur primarily for private education services, marketed by private companies rather than public/private preschools, which include a variety of educational programs, such as English, art, and sports academies, as well as reading, math, and writing tutoring (Korea National Statistics Office 2012). Today about 50 % of children in Korea under the age of six participate in one or more private education program and 49 % of Korean preschool parents said that they have faced financial burdens to support such participation (Shin 2014).

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	217-221
Number of pages	5
DOIs	https://doi.org/10.1007/978-3-319-26647-3_43
Publication status	Published - 2016

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2016, Academy of Marketing Science.

All Science Journal Classification (ASJC) codes

Marketing
Strategy and Management

Access to Document

10.1007/978-3-319-26647-3_43

Cite this

Woo, H., & Hodges, N. N. (2016). Education Fever: Exploring Private Education Consumption Motivations Among Korean Parents of Preschool Children. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 217-221). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-26647-3_43

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abstract = "Parental investment in education is a common phenomenon in many countries, but in South Korea this investment could be considered exceptional. Researchers have described Koreans{\textquoteright} enthusiasm for education as education fever, or “the national obsession with the attainment of education” (Seth 2002, p. 9). In Korea, household expenditures on education occur primarily for private education services, marketed by private companies rather than public/private preschools, which include a variety of educational programs, such as English, art, and sports academies, as well as reading, math, and writing tutoring (Korea National Statistics Office 2012). Today about 50 % of children in Korea under the age of six participate in one or more private education program and 49 % of Korean preschool parents said that they have faced financial burdens to support such participation (Shin 2014).",

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Woo, H & Hodges, NN 2016, Education Fever: Exploring Private Education Consumption Motivations Among Korean Parents of Preschool Children. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 217-221. https://doi.org/10.1007/978-3-319-26647-3_43

Education Fever : Exploring Private Education Consumption Motivations Among Korean Parents of Preschool Children. / Woo, Hongjoo; Hodges, Nancy N.

Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2016. p. 217-221 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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AB - Parental investment in education is a common phenomenon in many countries, but in South Korea this investment could be considered exceptional. Researchers have described Koreans’ enthusiasm for education as education fever, or “the national obsession with the attainment of education” (Seth 2002, p. 9). In Korea, household expenditures on education occur primarily for private education services, marketed by private companies rather than public/private preschools, which include a variety of educational programs, such as English, art, and sports academies, as well as reading, math, and writing tutoring (Korea National Statistics Office 2012). Today about 50 % of children in Korea under the age of six participate in one or more private education program and 49 % of Korean preschool parents said that they have faced financial burdens to support such participation (Shin 2014).

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Woo H, Hodges NN. Education Fever: Exploring Private Education Consumption Motivations Among Korean Parents of Preschool Children. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2016. p. 217-221. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-26647-3_43

Education Fever: Exploring Private Education Consumption Motivations Among Korean Parents of Preschool Children

Abstract

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