The purpose of this study, on the basis of the TAM, was to determine whether users would continue to use the sports-related mobile services by applying the measures of trust, usefulness, and attitude towards mobile sports content services. In order to find out the users’ acceptance intention of mobile sports content, a survey aimed at 1,331 university students from 7 different districts of the nation was conducted. Statistical programs such as SPSS/pc Ver. 21.0, and AMOS 18.0 were used for data analysis in this study, and the details are as follows. University students experience the acceptance process of mobile sports content in the following consequence; trust influences usefulness, attitude, and using intention. Likewise, usefulness affects attitude and using intention, and attitude also affects using intention. Aimed at the various groups of university students, the research analysis of trust, usefulness, and attitude towards mobile content can be valuable information for the industry of mobile sports content services.
All Science Journal Classification (ASJC) codes
- Physical Therapy, Sports Therapy and Rehabilitation