Abstract
This study examines the effects of user experience on user resistance to change - particularly, on the relationship between user resistance to change and its antecedents (i.e. switching costs and perceived value) in the context of the voice user interface of an in-vehicle infotainment (IVI) system. This research offers several salient findings. First, it shows that user experience positively moderates the relationship between uncertainty costs (one type of switching cost) and user resistance. It also negatively moderates the association between perceived value and user resistance. Second, the research test results demonstrate that users with a high degree of prior experience with the voice user interface of other smart devices exhibit low user resistance to change to the voice user interface in an IVI system. Third, we show that three types of switching costs (transition costs, in particular) may directly influence users to resist a change to the voice user interface. Fourth, our test results empirically demonstrate that both switching costs and perceived value affect user resistance to change in the context of an IVI system, which differs from the traditional IS research setting (i.e. enterprise systems). These findings may guide not only platform leaders in designing user interfaces, user experiences, and marketing strategies, but also firms that want to defend themselves from platform envelopment while devising defensive strategies in platform and standards competition.
| Original language | English |
|---|---|
| Pages (from-to) | 653-667 |
| Number of pages | 15 |
| Journal | International Journal of Information Management |
| Volume | 36 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2016 Aug 1 |
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All Science Journal Classification (ASJC) codes
- Information Systems
- Computer Networks and Communications
- Library and Information Sciences
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Effects of user experience on user resistance to change to the voice user interface of an in-vehicle infotainment system : Implications for platform and standards competition. / Kim, Dong Hyu; Lee, Heejin.
In: International Journal of Information Management, Vol. 36, No. 4, 01.08.2016, p. 653-667.Research output: Contribution to journal › Article
TY - JOUR
T1 - Effects of user experience on user resistance to change to the voice user interface of an in-vehicle infotainment system
T2 - Implications for platform and standards competition
AU - Kim, Dong Hyu
AU - Lee, Heejin
PY - 2016/8/1
Y1 - 2016/8/1
N2 - This study examines the effects of user experience on user resistance to change - particularly, on the relationship between user resistance to change and its antecedents (i.e. switching costs and perceived value) in the context of the voice user interface of an in-vehicle infotainment (IVI) system. This research offers several salient findings. First, it shows that user experience positively moderates the relationship between uncertainty costs (one type of switching cost) and user resistance. It also negatively moderates the association between perceived value and user resistance. Second, the research test results demonstrate that users with a high degree of prior experience with the voice user interface of other smart devices exhibit low user resistance to change to the voice user interface in an IVI system. Third, we show that three types of switching costs (transition costs, in particular) may directly influence users to resist a change to the voice user interface. Fourth, our test results empirically demonstrate that both switching costs and perceived value affect user resistance to change in the context of an IVI system, which differs from the traditional IS research setting (i.e. enterprise systems). These findings may guide not only platform leaders in designing user interfaces, user experiences, and marketing strategies, but also firms that want to defend themselves from platform envelopment while devising defensive strategies in platform and standards competition.
AB - This study examines the effects of user experience on user resistance to change - particularly, on the relationship between user resistance to change and its antecedents (i.e. switching costs and perceived value) in the context of the voice user interface of an in-vehicle infotainment (IVI) system. This research offers several salient findings. First, it shows that user experience positively moderates the relationship between uncertainty costs (one type of switching cost) and user resistance. It also negatively moderates the association between perceived value and user resistance. Second, the research test results demonstrate that users with a high degree of prior experience with the voice user interface of other smart devices exhibit low user resistance to change to the voice user interface in an IVI system. Third, we show that three types of switching costs (transition costs, in particular) may directly influence users to resist a change to the voice user interface. Fourth, our test results empirically demonstrate that both switching costs and perceived value affect user resistance to change in the context of an IVI system, which differs from the traditional IS research setting (i.e. enterprise systems). These findings may guide not only platform leaders in designing user interfaces, user experiences, and marketing strategies, but also firms that want to defend themselves from platform envelopment while devising defensive strategies in platform and standards competition.
UR - http://www.scopus.com/inward/record.url?scp=84964681669&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84964681669&partnerID=8YFLogxK
U2 - 10.1016/j.ijinfomgt.2016.04.011
DO - 10.1016/j.ijinfomgt.2016.04.011
M3 - Article
AN - SCOPUS:84964681669
VL - 36
SP - 653
EP - 667
JO - International Journal of Information Management
JF - International Journal of Information Management
SN - 0268-4012
IS - 4
ER -