Abstract
Services have taken the center stage over products in the industrial world. Thus, there have been many studies that focused on how to define and utilize service identity. The purpose of this study is to discover the elements of service identity that need to be managed with top priority when corporations manage their respective service identity. To discover the elements thereof and assess priorities, this study structured service identity based on the conventional theories. This study defined the specific elements of service identity through expert FGI. Also, this study deducted the priorities as the 14 experts of UI/UX/service design conducted AHP evaluation as to the elements thereof. As a result, this study found that those visual elements such as color, icon and layout had the highest priority. This study also found that the importance of the functional elements was relatively lower, whereas the operational elements had the lowest priority.
Original language | English |
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Title of host publication | HCI in Business - 2nd International Conference, HCIB 2015 Held as Part of HCI International 2015, Proceedings |
Editors | Fiona Fui-Hoon Nah, Chuan-Hoo Tan |
Publisher | Springer Verlag |
Pages | 542-549 |
Number of pages | 8 |
ISBN (Print) | 9783319208947 |
DOIs | |
Publication status | Published - 2015 |
Event | 2nd International Conference on HCI in Business, HCIB 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 - Los Angeles, United States Duration: 2015 Aug 2 → 2015 Aug 7 |
Publication series
Name | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
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Volume | 9191 |
ISSN (Print) | 0302-9743 |
ISSN (Electronic) | 1611-3349 |
Other
Other | 2nd International Conference on HCI in Business, HCIB 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 |
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Country/Territory | United States |
City | Los Angeles |
Period | 15/8/2 → 15/8/7 |
Bibliographical note
Funding Information:This work was supported in part by the MSIP (Ministry of Science, ICT and Future Planning) under the “IT Consilience Creative Program” support program supervised by the NIPA (National IT Industry Promotion Agency) (NIPA-2014-H0201-14-1002).
Publisher Copyright:
© Springer International Publishing Switzerland 2015.
All Science Journal Classification (ASJC) codes
- Theoretical Computer Science
- Computer Science(all)