Element prioritization for online service identity management

Hoon Sik Yoo; Young Hwan Pan; Ping Shui; Da Young Ju

doi:10.1007/978-3-319-20895-4_50

Element prioritization for online service identity management

Hoon Sik Yoo, Young Hwan Pan, Ping Shui, Da Young Ju

Yonsei Institute of Convergence Technology

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Services have taken the center stage over products in the industrial world. Thus, there have been many studies that focused on how to define and utilize service identity. The purpose of this study is to discover the elements of service identity that need to be managed with top priority when corporations manage their respective service identity. To discover the elements thereof and assess priorities, this study structured service identity based on the conventional theories. This study defined the specific elements of service identity through expert FGI. Also, this study deducted the priorities as the 14 experts of UI/UX/service design conducted AHP evaluation as to the elements thereof. As a result, this study found that those visual elements such as color, icon and layout had the highest priority. This study also found that the importance of the functional elements was relatively lower, whereas the operational elements had the lowest priority.

Original language	English
Title of host publication	HCI in Business - 2nd International Conference, HCIB 2015 Held as Part of HCI International 2015, Proceedings
Editors	Fiona Fui-Hoon Nah, Chuan-Hoo Tan
Publisher	Springer Verlag
Pages	542-549
Number of pages	8
ISBN (Print)	9783319208947
DOIs	https://doi.org/10.1007/978-3-319-20895-4_50
Publication status	Published - 2015
Event	2nd International Conference on HCI in Business, HCIB 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 - Los Angeles, United States Duration: 2015 Aug 2 → 2015 Aug 7

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	9191
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Other

Other	2nd International Conference on HCI in Business, HCIB 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015
Country/Territory	United States
City	Los Angeles
Period	15/8/2 → 15/8/7

Bibliographical note

Funding Information:
This work was supported in part by the MSIP (Ministry of Science, ICT and Future Planning) under the “IT Consilience Creative Program” support program supervised by the NIPA (National IT Industry Promotion Agency) (NIPA-2014-H0201-14-1002).

Publisher Copyright:
© Springer International Publishing Switzerland 2015.

All Science Journal Classification (ASJC) codes

Theoretical Computer Science
Computer Science(all)

Access to Document

10.1007/978-3-319-20895-4_50

Cite this

Yoo, H. S., Pan, Y. H., Shui, P., & Ju, D. Y. (2015). Element prioritization for online service identity management. In F. F-H. Nah, & C-H. Tan (Eds.), HCI in Business - 2nd International Conference, HCIB 2015 Held as Part of HCI International 2015, Proceedings (pp. 542-549). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9191). Springer Verlag. https://doi.org/10.1007/978-3-319-20895-4_50

Yoo, Hoon Sik ; Pan, Young Hwan ; Shui, Ping et al. / Element prioritization for online service identity management. HCI in Business - 2nd International Conference, HCIB 2015 Held as Part of HCI International 2015, Proceedings. editor / Fiona Fui-Hoon Nah ; Chuan-Hoo Tan. Springer Verlag, 2015. pp. 542-549 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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Yoo, HS, Pan, YH, Shui, P & Ju, DY 2015, Element prioritization for online service identity management. in FF-H Nah & C-H Tan (eds), HCI in Business - 2nd International Conference, HCIB 2015 Held as Part of HCI International 2015, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 9191, Springer Verlag, pp. 542-549, 2nd International Conference on HCI in Business, HCIB 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015, Los Angeles, United States, 15/8/2. https://doi.org/10.1007/978-3-319-20895-4_50

Element prioritization for online service identity management. / Yoo, Hoon Sik; Pan, Young Hwan; Shui, Ping et al.

HCI in Business - 2nd International Conference, HCIB 2015 Held as Part of HCI International 2015, Proceedings. ed. / Fiona Fui-Hoon Nah; Chuan-Hoo Tan. Springer Verlag, 2015. p. 542-549 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9191).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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N1 - Funding Information: This work was supported in part by the MSIP (Ministry of Science, ICT and Future Planning) under the “IT Consilience Creative Program” support program supervised by the NIPA (National IT Industry Promotion Agency) (NIPA-2014-H0201-14-1002). Publisher Copyright: © Springer International Publishing Switzerland 2015.

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N2 - Services have taken the center stage over products in the industrial world. Thus, there have been many studies that focused on how to define and utilize service identity. The purpose of this study is to discover the elements of service identity that need to be managed with top priority when corporations manage their respective service identity. To discover the elements thereof and assess priorities, this study structured service identity based on the conventional theories. This study defined the specific elements of service identity through expert FGI. Also, this study deducted the priorities as the 14 experts of UI/UX/service design conducted AHP evaluation as to the elements thereof. As a result, this study found that those visual elements such as color, icon and layout had the highest priority. This study also found that the importance of the functional elements was relatively lower, whereas the operational elements had the lowest priority.

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Yoo HS, Pan YH, Shui P, Ju DY. Element prioritization for online service identity management. In Nah FF-H, Tan C-H, editors, HCI in Business - 2nd International Conference, HCIB 2015 Held as Part of HCI International 2015, Proceedings. Springer Verlag. 2015. p. 542-549. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-20895-4_50

Element prioritization for online service identity management

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