@inproceedings{442f8d138cf7428683ea0e19cd2ba12d,
title = "Element prioritization for online service identity management",
abstract = "Services have taken the center stage over products in the industrial world. Thus, there have been many studies that focused on how to define and utilize service identity. The purpose of this study is to discover the elements of service identity that need to be managed with top priority when corporations manage their respective service identity. To discover the elements thereof and assess priorities, this study structured service identity based on the conventional theories. This study defined the specific elements of service identity through expert FGI. Also, this study deducted the priorities as the 14 experts of UI/UX/service design conducted AHP evaluation as to the elements thereof. As a result, this study found that those visual elements such as color, icon and layout had the highest priority. This study also found that the importance of the functional elements was relatively lower, whereas the operational elements had the lowest priority.",
author = "Yoo, {Hoon Sik} and Pan, {Young Hwan} and Ping Shui and Ju, {Da Young}",
year = "2015",
month = jan,
day = "1",
doi = "10.1007/978-3-319-20895-4_50",
language = "English",
isbn = "9783319208947",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "542--549",
editor = "Nah, {Fiona Fui-Hoon} and Chuan-Hoo Tan",
booktitle = "HCI in Business - 2nd International Conference, HCIB 2015 Held as Part of HCI International 2015, Proceedings",
address = "Germany",
note = "2nd International Conference on HCI in Business, HCIB 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 ; Conference date: 02-08-2015 Through 07-08-2015",
}