Examining influencing factors of post-adoption usage of mobile internet: Focus on the user perception of supplier-side attributes

Young Mee Shin, Seung Chang Lee, Bongsik Shin, Ho Geun Lee

Research output: Contribution to journalArticle

63 Citations (Scopus)

Abstract

Key supplier-side factors that affect the usage level of mobile Internet were identified and the procedural mechanism among the independent and dependent variables was investigated. For this, a research model was introduced to describe associations among four external variables (access quality, service variety, cost rationality, and ease of use), an intermediate variable (usefulness) and a dependent variable (the usage level of mobile Internet). Through the on-line survey, data were gathered from actual mobile Internet users. Confirmatory factor analysis and path analysis were applied to test the overall integrity of the research model and of proposed hypotheses. All four external variables affected user perceptions on the usefulness of mobile Internet. Among them, service variety and cost rationality had a relatively larger influence on perceived usefulness. Perceived usefulness of the mobile Internet had a positive effect on its usage, confirming the important role of usefulness as a significant mediator between the four external variables and the dependent variable. Meanwhile, the cost rationality was the only external variable with direct influence on the MI usage. Theoretical and practical implications of the study results are discussed.

Original languageEnglish
Pages (from-to)595-606
Number of pages12
JournalInformation Systems Frontiers
Volume12
Issue number5
DOIs
Publication statusPublished - 2010 Jan 1

Fingerprint

Attribute
Internet
Rationality
Costs
Dependent
Factor analysis
Path Analysis
Confirmatory Factor Analysis
Perception
Service Quality
Mediator
Survey Data
Integrity
Model

All Science Journal Classification (ASJC) codes

  • Software
  • Theoretical Computer Science
  • Information Systems
  • Computer Networks and Communications

Cite this

@article{fd0b1f914ccc4e83b000cc7963e6f87c,
title = "Examining influencing factors of post-adoption usage of mobile internet: Focus on the user perception of supplier-side attributes",
abstract = "Key supplier-side factors that affect the usage level of mobile Internet were identified and the procedural mechanism among the independent and dependent variables was investigated. For this, a research model was introduced to describe associations among four external variables (access quality, service variety, cost rationality, and ease of use), an intermediate variable (usefulness) and a dependent variable (the usage level of mobile Internet). Through the on-line survey, data were gathered from actual mobile Internet users. Confirmatory factor analysis and path analysis were applied to test the overall integrity of the research model and of proposed hypotheses. All four external variables affected user perceptions on the usefulness of mobile Internet. Among them, service variety and cost rationality had a relatively larger influence on perceived usefulness. Perceived usefulness of the mobile Internet had a positive effect on its usage, confirming the important role of usefulness as a significant mediator between the four external variables and the dependent variable. Meanwhile, the cost rationality was the only external variable with direct influence on the MI usage. Theoretical and practical implications of the study results are discussed.",
author = "Shin, {Young Mee} and Lee, {Seung Chang} and Bongsik Shin and Lee, {Ho Geun}",
year = "2010",
month = "1",
day = "1",
doi = "10.1007/s10796-009-9184-x",
language = "English",
volume = "12",
pages = "595--606",
journal = "Information Systems Frontiers",
issn = "1387-3326",
publisher = "Springer Netherlands",
number = "5",

}

Examining influencing factors of post-adoption usage of mobile internet : Focus on the user perception of supplier-side attributes. / Shin, Young Mee; Lee, Seung Chang; Shin, Bongsik; Lee, Ho Geun.

In: Information Systems Frontiers, Vol. 12, No. 5, 01.01.2010, p. 595-606.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Examining influencing factors of post-adoption usage of mobile internet

T2 - Focus on the user perception of supplier-side attributes

AU - Shin, Young Mee

AU - Lee, Seung Chang

AU - Shin, Bongsik

AU - Lee, Ho Geun

PY - 2010/1/1

Y1 - 2010/1/1

N2 - Key supplier-side factors that affect the usage level of mobile Internet were identified and the procedural mechanism among the independent and dependent variables was investigated. For this, a research model was introduced to describe associations among four external variables (access quality, service variety, cost rationality, and ease of use), an intermediate variable (usefulness) and a dependent variable (the usage level of mobile Internet). Through the on-line survey, data were gathered from actual mobile Internet users. Confirmatory factor analysis and path analysis were applied to test the overall integrity of the research model and of proposed hypotheses. All four external variables affected user perceptions on the usefulness of mobile Internet. Among them, service variety and cost rationality had a relatively larger influence on perceived usefulness. Perceived usefulness of the mobile Internet had a positive effect on its usage, confirming the important role of usefulness as a significant mediator between the four external variables and the dependent variable. Meanwhile, the cost rationality was the only external variable with direct influence on the MI usage. Theoretical and practical implications of the study results are discussed.

AB - Key supplier-side factors that affect the usage level of mobile Internet were identified and the procedural mechanism among the independent and dependent variables was investigated. For this, a research model was introduced to describe associations among four external variables (access quality, service variety, cost rationality, and ease of use), an intermediate variable (usefulness) and a dependent variable (the usage level of mobile Internet). Through the on-line survey, data were gathered from actual mobile Internet users. Confirmatory factor analysis and path analysis were applied to test the overall integrity of the research model and of proposed hypotheses. All four external variables affected user perceptions on the usefulness of mobile Internet. Among them, service variety and cost rationality had a relatively larger influence on perceived usefulness. Perceived usefulness of the mobile Internet had a positive effect on its usage, confirming the important role of usefulness as a significant mediator between the four external variables and the dependent variable. Meanwhile, the cost rationality was the only external variable with direct influence on the MI usage. Theoretical and practical implications of the study results are discussed.

UR - http://www.scopus.com/inward/record.url?scp=77954767695&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=77954767695&partnerID=8YFLogxK

U2 - 10.1007/s10796-009-9184-x

DO - 10.1007/s10796-009-9184-x

M3 - Article

AN - SCOPUS:77954767695

VL - 12

SP - 595

EP - 606

JO - Information Systems Frontiers

JF - Information Systems Frontiers

SN - 1387-3326

IS - 5

ER -