TY - JOUR
T1 - Examining intention of digital piracy
T2 - an integration of social norms and ethical ideologies
AU - Park, Namkee
AU - Kang, Naewon
AU - Oh, Hyun Sook
N1 - Publisher Copyright:
© 2018, Emerald Publishing Limited.
Copyright:
Copyright 2018 Elsevier B.V., All rights reserved.
PY - 2018
Y1 - 2018
N2 - Purpose: This study aims to investigate the applicability of ethical ideologies reflected by two dimensions of moral idealism and relativism, together with social norms, to the context of digital piracy. Design/methodology/approach: This study used data from a survey of college students and conducted a series of hierarchical regression analyses. Findings: This study found that digital piracy intention was dissimilar among four different ethical groups. Injunctive norm was a critical factor that affected internet users’ intention of digital piracy, yet it was valid only for situationists and absolutists. For subjectivists and exceptionists, individual differences represented by ego-involvement and past experience of digital piracy played a more critical role than social norms in explaining digital piracy intention. Originality/value: This study is the first attempt to apply the dimensions of moral idealism and relativism to the context of digital piracy. Thus, it suggests that more tailored approaches are recommended to reduce digital piracy for internet users’ varied ethical ideologies.
AB - Purpose: This study aims to investigate the applicability of ethical ideologies reflected by two dimensions of moral idealism and relativism, together with social norms, to the context of digital piracy. Design/methodology/approach: This study used data from a survey of college students and conducted a series of hierarchical regression analyses. Findings: This study found that digital piracy intention was dissimilar among four different ethical groups. Injunctive norm was a critical factor that affected internet users’ intention of digital piracy, yet it was valid only for situationists and absolutists. For subjectivists and exceptionists, individual differences represented by ego-involvement and past experience of digital piracy played a more critical role than social norms in explaining digital piracy intention. Originality/value: This study is the first attempt to apply the dimensions of moral idealism and relativism to the context of digital piracy. Thus, it suggests that more tailored approaches are recommended to reduce digital piracy for internet users’ varied ethical ideologies.
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U2 - 10.1108/JICES-11-2016-0043
DO - 10.1108/JICES-11-2016-0043
M3 - Article
AN - SCOPUS:85043457187
VL - 16
SP - 157
EP - 172
JO - Journal of Information, Communication and Ethics in Society
JF - Journal of Information, Communication and Ethics in Society
SN - 1477-996X
IS - 2
ER -