Examining the factors that influence early adopters' smartphone adoption

The case of college students

Research output: Contribution to journalArticle

57 Citations (Scopus)

Abstract

The influence of early adopters on potential adopters' decisions of whether or not to adopt a product is known to be critical. In this paper, we examine the factors that influence the adoption behavior of smartphone early adopters by looking at smartphone adoption behavior of college students, because a large portion of the early adopters of smartphones are college students. Our focus is on the effect of normative peer influence on a college student's smartphone adoption. We also examine the influence of other factors such as self-innovativeness, self-efficacy, the decision maker's attitudes towards a product, financial burden of using the product, familial influence, and other demographic factors (e.g.; age and gender). College students' adoption behavior is studied using logit and probit choice models developed based on random utility theory. The discrete choice models are empirically estimated using survey data. We find important influence of friends, financial burden, and other family members on the smartphone adoption of college students who adopted smartphones earlier than other students.

Original languageEnglish
Pages (from-to)308-318
Number of pages11
JournalTelematics and Informatics
Volume31
Issue number2
DOIs
Publication statusPublished - 2014 May 1

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Smartphones
Students
student
utility theory
demographic factors
self-efficacy
family member
decision maker
gender

All Science Journal Classification (ASJC) codes

  • Communication
  • Computer Networks and Communications
  • Electrical and Electronic Engineering
  • Law

Cite this

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Examining the factors that influence early adopters' smartphone adoption : The case of college students. / Lee, Sang Yup.

In: Telematics and Informatics, Vol. 31, No. 2, 01.05.2014, p. 308-318.

Research output: Contribution to journalArticle

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