Abstract
Recently, policy makers' expectations about the role of electric cars in reducing emissions have risen substantially. In parallel, academic research on purchase intentions has dramatically increased. Originally, most studies have focused on utility attributes and price. More recently, several hybrid choice models have been estimated to include the impact of attitudes on choice probabilities. In addition, a few studies have caught the attention to social influence. In contributing to this line of research, this paper reports the results of an expanded hybrid choice, which simultaneously estimated all these different effects in a single integrated model of purchase intention. Results indicate that the model performs well. Costs considerations contribute most to the utility of electric cars. Social influence is less important, but there is also evidence that people tend to take it into consideration when there are positive public opinions about electric cars and the market share becomes almost half of friends of their social network. The intention to purchase an electric car is also influenced by attitudes about environmental concerns and technology acceptance.
| Original language | English |
|---|---|
| Pages (from-to) | 71-85 |
| Number of pages | 15 |
| Journal | Transportation Research Part A: Policy and Practice |
| Volume | 69 |
| DOIs | |
| Publication status | Published - 2014 Nov 1 |
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All Science Journal Classification (ASJC) codes
- Civil and Structural Engineering
- Transportation
- Management Science and Operations Research
Cite this
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Expanding scope of hybrid choice models allowing for mixture of social influences and latent attitudes : Application to intended purchase of electric cars. / Kim, Jinhee; Rasouli, Soora; Timmermans, Harry.
In: Transportation Research Part A: Policy and Practice, Vol. 69, 01.11.2014, p. 71-85.Research output: Contribution to journal › Article
TY - JOUR
T1 - Expanding scope of hybrid choice models allowing for mixture of social influences and latent attitudes
T2 - Application to intended purchase of electric cars
AU - Kim, Jinhee
AU - Rasouli, Soora
AU - Timmermans, Harry
PY - 2014/11/1
Y1 - 2014/11/1
N2 - Recently, policy makers' expectations about the role of electric cars in reducing emissions have risen substantially. In parallel, academic research on purchase intentions has dramatically increased. Originally, most studies have focused on utility attributes and price. More recently, several hybrid choice models have been estimated to include the impact of attitudes on choice probabilities. In addition, a few studies have caught the attention to social influence. In contributing to this line of research, this paper reports the results of an expanded hybrid choice, which simultaneously estimated all these different effects in a single integrated model of purchase intention. Results indicate that the model performs well. Costs considerations contribute most to the utility of electric cars. Social influence is less important, but there is also evidence that people tend to take it into consideration when there are positive public opinions about electric cars and the market share becomes almost half of friends of their social network. The intention to purchase an electric car is also influenced by attitudes about environmental concerns and technology acceptance.
AB - Recently, policy makers' expectations about the role of electric cars in reducing emissions have risen substantially. In parallel, academic research on purchase intentions has dramatically increased. Originally, most studies have focused on utility attributes and price. More recently, several hybrid choice models have been estimated to include the impact of attitudes on choice probabilities. In addition, a few studies have caught the attention to social influence. In contributing to this line of research, this paper reports the results of an expanded hybrid choice, which simultaneously estimated all these different effects in a single integrated model of purchase intention. Results indicate that the model performs well. Costs considerations contribute most to the utility of electric cars. Social influence is less important, but there is also evidence that people tend to take it into consideration when there are positive public opinions about electric cars and the market share becomes almost half of friends of their social network. The intention to purchase an electric car is also influenced by attitudes about environmental concerns and technology acceptance.
UR - http://www.scopus.com/inward/record.url?scp=84907607221&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84907607221&partnerID=8YFLogxK
U2 - 10.1016/j.tra.2014.08.016
DO - 10.1016/j.tra.2014.08.016
M3 - Article
AN - SCOPUS:84907607221
VL - 69
SP - 71
EP - 85
JO - Transportation Research, Part A: Policy and Practice
JF - Transportation Research, Part A: Policy and Practice
SN - 0965-8564
ER -