Explaining the use of text-based communication media: An examination of three theories of media use

Namkee Park, Jae Eun Chung, Seungyoon Lee

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

The present study examined the factors associated with individuals' use of three different text-based communication media: e-mail, cell-phone texting, and Facebook Wall postings. Three theoretical perspectives, including media richness theory, uses and gratifications, and perceived network effects, were examined. Using data from a survey of college students (N=280), the study found that the theoretical constructs from these theories play different roles when applied to different technologies. The results suggest that a simultaneous consideration of technological attributes, users' motivations, and social circumstances in which users select and use the technology is useful for fully understanding the dynamics of the selection and the use of a given technology.

Original languageEnglish
Pages (from-to)357-363
Number of pages7
JournalCyberpsychology, Behavior, and Social Networking
Volume15
Issue number7
DOIs
Publication statusPublished - 2012 Jul 1

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All Science Journal Classification (ASJC) codes

  • Social Psychology
  • Communication
  • Applied Psychology
  • Human-Computer Interaction
  • Computer Science Applications

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