Exploring characteristics of video consuming behaviour in different social media using K-pop videos

Differences in user behaviours appearing across different social media are yet to be explored. This paper aims to investigate aspects of the way users consume Web videos, which is a specific cultural behaviour, reflected in different social media. Specifically, we looked at YouTube K-pop videos viewed on YouTube or mentioned on Twitter, which were collected by Web crawling and used for building the respective networks. The node of the networks is the video, and the edges are the relatedness in the YouTube network and the colink relationships in the Twitter network. Multilateral analysis is conducted to compare two networks. We found that users focused heavily on K-pop music in the YouTube network whereas they were engaged in a more diverse range of cultural contents including music, dance and TV programmes in the Twitter network. This study can be extended to the other user studies to better understand user behaviour of social media.