Original language | English |
---|---|
Pages (from-to) | 37-48 |
Number of pages | 12 |
Journal | Journal of Global Scholars of Marketing Science |
Volume | 25 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2015 |
Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method
Eunju Ko, Eunha Chun, Sangah Song, Pekka Mattila
Research output: Contribution to journal › Article › peer-review