Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method

Eunju Ko; Eunha Chun; Sangah Song; Pekka Mattila

doi:10.1080/21639159.2014.984891

Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method

Eunju Ko, Eunha Chun, Sangah Song, Pekka Mattila

Department of Clothing and Textiles

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	37-48
Number of pages	12
Journal	Journal of Global Scholars of Marketing Science
Volume	25
Issue number	1
DOIs	https://doi.org/10.1080/21639159.2014.984891
Publication status	Published - 2015

Access to Document

10.1080/21639159.2014.984891

Cite this

@article{fcee952741a0459a8ee140314ef9b2d9,

title = "Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method",

author = "Eunju Ko and Eunha Chun and Sangah Song and Pekka Mattila",

year = "2015",

doi = "10.1080/21639159.2014.984891",

language = "English",

volume = "25",

pages = "37--48",

journal = "Journal of Global Scholars of Marketing Science",

issn = "2163-9159",

publisher = "Taylor & Francis",

number = "1",

}

Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method. / Ko, Eunju; Chun, Eunha; Song, Sangah; Mattila, Pekka.

In: Journal of Global Scholars of Marketing Science, Vol. 25, No. 1, 2015, p. 37-48.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method

AU - Ko, Eunju

AU - Chun, Eunha

AU - Song, Sangah

AU - Mattila, Pekka

PY - 2015

Y1 - 2015

U2 - 10.1080/21639159.2014.984891

DO - 10.1080/21639159.2014.984891

M3 - Article

VL - 25

SP - 37

EP - 48

JO - Journal of Global Scholars of Marketing Science

JF - Journal of Global Scholars of Marketing Science

SN - 2163-9159

IS - 1

ER -