Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method

Eunju Ko; Eunha Chun; Sangah Song; Pekka Mattila

doi:10.1080/21639159.2014.984891

Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method

Eunju Ko, Eunha Chun, Sangah Song, Pekka Mattila

Department of Clothing and Textiles

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	37-48
Number of pages	12
Journal	Journal of Global Scholars of Marketing Science
Volume	25
Issue number	1
DOIs	https://doi.org/10.1080/21639159.2014.984891
Publication status	Published - 2015

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10.1080/21639159.2014.984891

Cite this

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title = "Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method",

author = "Eunju Ko and Eunha Chun and Sangah Song and Pekka Mattila",

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AU - Song, Sangah

AU - Mattila, Pekka

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