Abstract
This study aims to investigate the key attributes of lifestyle hotels by analyzing user-created content on Instagram, an image-based social network service. In an era of uncertainty in the tourism and hospitality industry, it is inevitable that hotels must create a competitive identity. However, even with the significant growth of the lifestyle hotel segment, the concept of a lifestyle hotel is still vague. Therefore, to explore how to define, perceive, and interpret lifestyle hotels and to suggest their crucial attributes, this paper examines user-created content on Instagram. The data from 20,886 Instagram posts related to lifestyle hotels, including 2,209 locations, 43,586 hashtags, and 20,866 images, were analyzed using Vision AI, a social network analysis method and computer vision technology. The results of this study demonstrated that lifestyle hotels are perceived as design-focused branded hotels that represent the urban lifestyle and share both vacation and urban activities. Furthermore, the results reflected one of the latest hospitality trends-a holiday in an urban setting in addition to the primary purpose of traveling. Finally, this research suggests broader uses of big data and deep learning for analyzing how a place is consumed in a geospatial context.
| Original language | English |
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| Title of host publication | Projections - Proceedings of the 26th International Conference of the Association for Computer-Aided Architectural Design Research in Asia, CAADRIA 2021 |
| Editors | Anastasia Globa, Jeroen van Ameijde, Adam Fingrut, Nayeon Kim, Tian Tian Sky Lo |
| Publisher | The Association for Computer-Aided Architectural Design Research in Asia (CAADRIA) |
| Pages | 71-80 |
| Number of pages | 10 |
| ISBN (Electronic) | 9789887891758 |
| Publication status | Published - 2021 |
| Event | 26th International Conference of the Association for Computer-Aided Architectural Design Research in Asia: Projections, CAADRIA 2021 - Hong Kong, Hong Kong Duration: 2021 Mar 29 → 2021 Apr 1 |
Publication series
| Name | Projections - Proceedings of the 26th International Conference of the Association for Computer-Aided Architectural Design Research in Asia, CAADRIA 2021 |
|---|---|
| Volume | 1 |
Conference
| Conference | 26th International Conference of the Association for Computer-Aided Architectural Design Research in Asia: Projections, CAADRIA 2021 |
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| Country/Territory | Hong Kong |
| City | Hong Kong |
| Period | 21/3/29 → 21/4/1 |
Bibliographical note
Funding Information:This work was supported by the BK21 funded by the Ministry of Education of Korea.
Publisher Copyright:
© 2021 and published by the Association for Computer-Aided Architectural Design Research in Asia (CAADRIA), Hong Kong.
All Science Journal Classification (ASJC) codes
- Computer Graphics and Computer-Aided Design
- Building and Construction