Extending UTAUT to predict the use of Location-Based Services

Haejung Yun, Dongho Han, Choong C. Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

The popularization of smartphones has brought about substantial changes in location-based services (LBS). As recent advances in wireless communication technology have allowed affordable data service fees, and current smartphones are equipped with GPS (Global Positioning System), LBS are emerging as next-generation 'killer apps'. However, diffusion of LBS has been increasing potential privacy violations due to the abuse of location information. This research-in-progress aims to verify a research model focusing on actual users of LBS applications; it is to test the effects of LBS attributes, namely ubiquity, accuracy, security, and controllability on performance/ effort expectancy, and those of major variables of UTAUT on use of LBS. Most importantly, privacy concern is included in the model as a moderating variable. The results of this study will offer practical implications to LBS providers, application developers, and concerned individuals in the government. The implications will particularly include guidelines on protection of personal location information.

Original languageEnglish
Title of host publicationInternational Conference on Information Systems 2011, ICIS 2011
Pages2243-2251
Number of pages9
Publication statusPublished - 2011 Dec 1
Event32nd International Conference on Information System 2011, ICIS 2011 - Shanghai, China
Duration: 2011 Dec 42011 Dec 7

Publication series

NameInternational Conference on Information Systems 2011, ICIS 2011
Volume3

Other

Other32nd International Conference on Information System 2011, ICIS 2011
CountryChina
CityShanghai
Period11/12/411/12/7

All Science Journal Classification (ASJC) codes

  • Information Systems

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    Yun, H., Han, D., & Lee, C. C. (2011). Extending UTAUT to predict the use of Location-Based Services. In International Conference on Information Systems 2011, ICIS 2011 (pp. 2243-2251). (International Conference on Information Systems 2011, ICIS 2011; Vol. 3).