Original language | English |
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Pages (from-to) | 350-364 |
Number of pages | 15 |
Journal | Journal of Global Scholars of Marketing Science |
Volume | 24 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2014 |
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Eunju Ko, Kyulim Kim, Miah Lee, Pekka Mattila, Kyung Hoon Kim
Research output: Contribution to journal › Article › peer-review