Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Eunju Ko, Kyulim Kim, Miah Lee, Pekka Mattila, Kyung Hoon Kim

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)350-364
Number of pages15
JournalJournal of Global Scholars of Marketing Science
Volume24
Issue number3
DOIs
Publication statusPublished - 2014

Cite this

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title = "Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing",
author = "Eunju Ko and Kyulim Kim and Miah Lee and Pekka Mattila and Kim, {Kyung Hoon}",
year = "2014",
doi = "10.1080/21639159.2014.913376",
language = "English",
volume = "24",
pages = "350--364",
journal = "Journal of Global Scholars of Marketing Science",
issn = "2163-9159",
publisher = "Taylor & Francis",
number = "3",

}

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing. / Ko, Eunju; Kim, Kyulim; Lee, Miah; Mattila, Pekka; Kim, Kyung Hoon.

In: Journal of Global Scholars of Marketing Science, Vol. 24, No. 3, 2014, p. 350-364.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

AU - Ko, Eunju

AU - Kim, Kyulim

AU - Lee, Miah

AU - Mattila, Pekka

AU - Kim, Kyung Hoon

PY - 2014

Y1 - 2014

U2 - 10.1080/21639159.2014.913376

DO - 10.1080/21639159.2014.913376

M3 - Article

VL - 24

SP - 350

EP - 364

JO - Journal of Global Scholars of Marketing Science

JF - Journal of Global Scholars of Marketing Science

SN - 2163-9159

IS - 3

ER -