Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Eunju Ko, Kyulim Kim, Miah Lee, Pekka Mattila, Kyung Hoon Kim

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	350-364
Number of pages	15
Journal	Journal of Global Scholars of Marketing Science
Volume	24
Issue number	3
DOIs	https://doi.org/10.1080/21639159.2014.913376
Publication status	Published - 2014

@article{f8746e4021b5424cbba05e15a71e1ae4,

title = "Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing",

author = "Eunju Ko and Kyulim Kim and Miah Lee and Pekka Mattila and Kim, {Kyung Hoon}",

year = "2014",

doi = "10.1080/21639159.2014.913376",

language = "English",

volume = "24",

pages = "350--364",

journal = "Journal of Global Scholars of Marketing Science",

issn = "2163-9159",

publisher = "Taylor & Francis",

number = "3",

}

TY - JOUR

T1 - Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

AU - Ko, Eunju

AU - Kim, Kyulim

AU - Lee, Miah

AU - Mattila, Pekka

AU - Kim, Kyung Hoon

PY - 2014

Y1 - 2014

U2 - 10.1080/21639159.2014.913376

DO - 10.1080/21639159.2014.913376

M3 - Article

VL - 24

SP - 350

EP - 364

JO - Journal of Global Scholars of Marketing Science

JF - Journal of Global Scholars of Marketing Science

SN - 2163-9159

IS - 3

ER -