| Original language | English |
|---|---|
| Pages (from-to) | 350-364 |
| Number of pages | 15 |
| Journal | Journal of Global Scholars of Marketing Science |
| Volume | 24 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2014 |
Cite this
Ko, E., Kim, K., Lee, M., Mattila, P., & Kim, K. H. (2014). Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing. Journal of Global Scholars of Marketing Science, 24(3), 350-364. https://doi.org/10.1080/21639159.2014.913376
@article{f8746e4021b5424cbba05e15a71e1ae4,
title = "Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing",
author = "Eunju Ko and Kyulim Kim and Miah Lee and Pekka Mattila and Kim, {Kyung Hoon}",
year = "2014",
doi = "10.1080/21639159.2014.913376",
language = "English",
volume = "24",
pages = "350--364",
journal = "Journal of Global Scholars of Marketing Science",
issn = "2163-9159",
publisher = "Taylor & Francis",
number = "3",
}
Ko, E, Kim, K, Lee, M, Mattila, P & Kim, KH 2014, 'Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing', Journal of Global Scholars of Marketing Science, vol. 24, no. 3, pp. 350-364. https://doi.org/10.1080/21639159.2014.913376
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing. / Ko, Eunju; Kim, Kyulim; Lee, Miah; Mattila, Pekka; Kim, Kyung Hoon.
In: Journal of Global Scholars of Marketing Science, Vol. 24, No. 3, 2014, p. 350-364.Research output: Contribution to journal › Article
TY - JOUR
T1 - Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
AU - Ko, Eunju
AU - Kim, Kyulim
AU - Lee, Miah
AU - Mattila, Pekka
AU - Kim, Kyung Hoon
PY - 2014
Y1 - 2014
U2 - 10.1080/21639159.2014.913376
DO - 10.1080/21639159.2014.913376
M3 - Article
VL - 24
SP - 350
EP - 364
JO - Journal of Global Scholars of Marketing Science
JF - Journal of Global Scholars of Marketing Science
SN - 2163-9159
IS - 3
ER -
Ko E, Kim K, Lee M, Mattila P, Kim KH. Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing. Journal of Global Scholars of Marketing Science. 2014;24(3):350-364. https://doi.org/10.1080/21639159.2014.913376