Fashioning organics: Wellbeing, sustainability, and status consumption practices

'Ilaisaane M.E. Fifita; Yuri Seo; Eunju Ko; Denise Conroy; Dayun Hong

doi:10.1016/j.jbusres.2019.01.005

Fashioning organics: Wellbeing, sustainability, and status consumption practices

'Ilaisaane M.E. Fifita, Yuri Seo, Eunju Ko, Denise Conroy, Dayun Hong

Department of Clothing and Textiles

Research output: Contribution to journal › Article › peer-review

3 Citations (Scopus)

Abstract

This study draws on the theory of social practices as a novel theoretical lens to understand sustainable organic food consumption. Through a situated investigation of the South Korean organic foods market, the findings uncover three consumption practices, which include investing in long-term wellbeing, expressing sustainability values, and the signaling of social status. A critical examination of these practices reveals that they closely resemble the field of modern luxury fashion consumption. Thus, we posit that organic food consumption can be conceived as a particular type of fashion trend. The paper concludes with the discussion of theoretical contributions and managerial implications arising from this conceptualization.

Original language	English
Pages (from-to)	664-671
Number of pages	8
Journal	Journal of Business Research
Volume	117
DOIs	https://doi.org/10.1016/j.jbusres.2019.01.005
Publication status	Published - 2020 Sep

Bibliographical note

Funding Information:
This work was supported by the Core University Program for Korean Studies at the University of Auckland through the Ministry of Education of the Republic of the Korea and Korean Studies Promotion Service of the Academy of Korean Studies ( AKS-2017-OLU-2250001 ).

All Science Journal Classification (ASJC) codes

Marketing

Access to Document

10.1016/j.jbusres.2019.01.005

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Cite this

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title = "Fashioning organics: Wellbeing, sustainability, and status consumption practices",

abstract = "This study draws on the theory of social practices as a novel theoretical lens to understand sustainable organic food consumption. Through a situated investigation of the South Korean organic foods market, the findings uncover three consumption practices, which include investing in long-term wellbeing, expressing sustainability values, and the signaling of social status. A critical examination of these practices reveals that they closely resemble the field of modern luxury fashion consumption. Thus, we posit that organic food consumption can be conceived as a particular type of fashion trend. The paper concludes with the discussion of theoretical contributions and managerial implications arising from this conceptualization.",

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note = "Funding Information: This work was supported by the Core University Program for Korean Studies at the University of Auckland through the Ministry of Education of the Republic of the Korea and Korean Studies Promotion Service of the Academy of Korean Studies ( AKS-2017-OLU-2250001 ).",

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AU - Conroy, Denise

AU - Hong, Dayun

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