Fashioning organics: Wellbeing, sustainability, and status consumption practices

Ilaisaane M.E. Fifita, Yuri Seo, Eunju Ko, Denise Conroy, Dayun Hong

Research output: Contribution to journalArticle

Abstract

This study draws on the theory of social practices as a novel theoretical lens to understand sustainable organic food consumption. Through a situated investigation of the South Korean organic foods market, the findings uncover three consumption practices, which include investing in long-term wellbeing, expressing sustainability values, and the signaling of social status. A critical examination of these practices reveals that they closely resemble the field of modern luxury fashion consumption. Thus, we posit that organic food consumption can be conceived as a particular type of fashion trend. The paper concludes with the discussion of theoretical contributions and managerial implications arising from this conceptualization.

Original languageEnglish
JournalJournal of Business Research
DOIs
Publication statusAccepted/In press - 2019 Jan 1

Fingerprint

Status consumption
Well-being
Sustainability
Organic food
Food consumption
Conceptualization
Food markets
Social practice
Social status
Luxury
Investing

All Science Journal Classification (ASJC) codes

  • Marketing

Cite this

Fifita, Ilaisaane M.E. ; Seo, Yuri ; Ko, Eunju ; Conroy, Denise ; Hong, Dayun. / Fashioning organics : Wellbeing, sustainability, and status consumption practices. In: Journal of Business Research. 2019.
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Fashioning organics : Wellbeing, sustainability, and status consumption practices. / Fifita, Ilaisaane M.E.; Seo, Yuri; Ko, Eunju; Conroy, Denise; Hong, Dayun.

In: Journal of Business Research, 01.01.2019.

Research output: Contribution to journalArticle

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