Abstract
This study draws on the theory of social practices as a novel theoretical lens to understand sustainable organic food consumption. Through a situated investigation of the South Korean organic foods market, the findings uncover three consumption practices, which include investing in long-term wellbeing, expressing sustainability values, and the signaling of social status. A critical examination of these practices reveals that they closely resemble the field of modern luxury fashion consumption. Thus, we posit that organic food consumption can be conceived as a particular type of fashion trend. The paper concludes with the discussion of theoretical contributions and managerial implications arising from this conceptualization.
| Original language | English |
|---|---|
| Journal | Journal of Business Research |
| DOIs | |
| Publication status | Accepted/In press - 2019 Jan 1 |
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All Science Journal Classification (ASJC) codes
- Marketing
Cite this
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Fashioning organics : Wellbeing, sustainability, and status consumption practices. / Fifita, Ilaisaane M.E.; Seo, Yuri; Ko, Eunju; Conroy, Denise; Hong, Dayun.
In: Journal of Business Research, 01.01.2019.Research output: Contribution to journal › Article
TY - JOUR
T1 - Fashioning organics
T2 - Journal of Business Research
AU - Fifita, Ilaisaane M.E.
AU - Seo, Yuri
AU - Ko, Eunju
AU - Conroy, Denise
AU - Hong, Dayun
PY - 2019/1/1
Y1 - 2019/1/1
N2 - This study draws on the theory of social practices as a novel theoretical lens to understand sustainable organic food consumption. Through a situated investigation of the South Korean organic foods market, the findings uncover three consumption practices, which include investing in long-term wellbeing, expressing sustainability values, and the signaling of social status. A critical examination of these practices reveals that they closely resemble the field of modern luxury fashion consumption. Thus, we posit that organic food consumption can be conceived as a particular type of fashion trend. The paper concludes with the discussion of theoretical contributions and managerial implications arising from this conceptualization.
AB - This study draws on the theory of social practices as a novel theoretical lens to understand sustainable organic food consumption. Through a situated investigation of the South Korean organic foods market, the findings uncover three consumption practices, which include investing in long-term wellbeing, expressing sustainability values, and the signaling of social status. A critical examination of these practices reveals that they closely resemble the field of modern luxury fashion consumption. Thus, we posit that organic food consumption can be conceived as a particular type of fashion trend. The paper concludes with the discussion of theoretical contributions and managerial implications arising from this conceptualization.
UR - http://www.scopus.com/inward/record.url?scp=85059854916&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85059854916&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2019.01.005
DO - 10.1016/j.jbusres.2019.01.005
M3 - Article
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
ER -