From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods

Myoung Gi Chon; Linjia Xu; Jiaying Liu; Jeong Nam Kim; Jarim Kim

doi:10.3390/ijerph20010578

From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods

Myoung Gi Chon, Linjia Xu, Jiaying Liu, Jeong Nam Kim, Jarim Kim

Department of Communication

Research output: Contribution to journal › Article › peer-review

Abstract

Using an online survey conducted in China (N = 1089), this study aims to understand the characteristics of active publics on the issue of genetically modified (GM) foods and provide effective communication strategies with active publics in China. In doing so, this study segments active publics regarding GM foods and predicts their communicative behaviors on GM foods by using the theoretical framework of situational theory of problem solving (STOPS). The results of the study revealed the demographic characteristics of active publics, situational, and media factors to predict information seeking, forefending, and forwarding about GM foods. Theoretical and practical implications of the findings are discussed.

Original language	English
Article number	578
Journal	International journal of environmental research and public health
Volume	20
Issue number	1
DOIs	https://doi.org/10.3390/ijerph20010578
Publication status	Published - 2023 Jan

Bibliographical note

Funding Information:
This research was funded by the Young Scholar Program of National Social Science Funds, grant number 19CXW019.

Publisher Copyright:
© 2022 by the authors.

All Science Journal Classification (ASJC) codes

Pollution
Public Health, Environmental and Occupational Health
Health, Toxicology and Mutagenesis

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.3390/ijerph20010578

Cite this

@article{6635aed68a3644afada166bc4ae3aaf1,

title = "From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods",

abstract = "Using an online survey conducted in China (N = 1089), this study aims to understand the characteristics of active publics on the issue of genetically modified (GM) foods and provide effective communication strategies with active publics in China. In doing so, this study segments active publics regarding GM foods and predicts their communicative behaviors on GM foods by using the theoretical framework of situational theory of problem solving (STOPS). The results of the study revealed the demographic characteristics of active publics, situational, and media factors to predict information seeking, forefending, and forwarding about GM foods. Theoretical and practical implications of the findings are discussed.",

author = "Chon, {Myoung Gi} and Linjia Xu and Jiaying Liu and Kim, {Jeong Nam} and Jarim Kim",

note = "Funding Information: This research was funded by the Young Scholar Program of National Social Science Funds, grant number 19CXW019. Publisher Copyright: {\textcopyright} 2022 by the authors.",

year = "2023",

month = jan,

doi = "10.3390/ijerph20010578",

language = "English",

volume = "20",

journal = "International Journal of Environmental Research and Public Health",

issn = "1661-7827",

publisher = "Multidisciplinary Digital Publishing Institute (MDPI)",

number = "1",

}

TY - JOUR

T1 - From Mind to Mouth

T2 - Understanding Active Publics in China and Their Communicative Behaviors on GM Foods

AU - Chon, Myoung Gi

AU - Xu, Linjia

AU - Liu, Jiaying

AU - Kim, Jeong Nam

AU - Kim, Jarim

PY - 2023/1

Y1 - 2023/1

N2 - Using an online survey conducted in China (N = 1089), this study aims to understand the characteristics of active publics on the issue of genetically modified (GM) foods and provide effective communication strategies with active publics in China. In doing so, this study segments active publics regarding GM foods and predicts their communicative behaviors on GM foods by using the theoretical framework of situational theory of problem solving (STOPS). The results of the study revealed the demographic characteristics of active publics, situational, and media factors to predict information seeking, forefending, and forwarding about GM foods. Theoretical and practical implications of the findings are discussed.

AB - Using an online survey conducted in China (N = 1089), this study aims to understand the characteristics of active publics on the issue of genetically modified (GM) foods and provide effective communication strategies with active publics in China. In doing so, this study segments active publics regarding GM foods and predicts their communicative behaviors on GM foods by using the theoretical framework of situational theory of problem solving (STOPS). The results of the study revealed the demographic characteristics of active publics, situational, and media factors to predict information seeking, forefending, and forwarding about GM foods. Theoretical and practical implications of the findings are discussed.

UR - http://www.scopus.com/inward/record.url?scp=85145977521&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85145977521&partnerID=8YFLogxK

U2 - 10.3390/ijerph20010578

DO - 10.3390/ijerph20010578

M3 - Article

C2 - 36612899

AN - SCOPUS:85145977521

SN - 1661-7827

VL - 20

JO - International Journal of Environmental Research and Public Health

JF - International Journal of Environmental Research and Public Health

IS - 1

M1 - 578

ER -

From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods

Abstract

Bibliographical note

All Science Journal Classification (ASJC) codes

UN SDGs

Access to Document

Other files and links

Fingerprint

Cite this